Apple, Google dominate the news
Although Google CEO Eric Schmidt told the Wall Street Journal Microsoft is his biggest competitor with Bing, that’s not the case when it comes to news coverage.
A Pew Research report out today finds Apple received more press coverage than any tech company last year, narrowly beating Google, but easily surpassing Microsoft.
Apple was the subject of about 15 percent of all technology stories the research center looked at between June of 2009 and June of this year. That’s based on 437 tech-related stories from 52 news outlets.
After Apple, Google had attention from the press with 11 percent of the articles and Twitter was third with 7 percent of the coverage. Facebook had 5 percent, while Microsoft had about 3 percent of the “mainstream” media’s attention. The period they looked at was before Microsoft’s release of the new Office 2010, Windows Phone 7 due in October and the Kinect coming in November.
The top story of the year from the tech world, by the way, was texting and driving. That was the topic of one out of 10 technology stories over the past year. After that, Apple’s two iPhones – the 3GS and 4 – and the iPad topped coverage.
Sadly for tech geeks, like me, this kind of coverage is becoming less common. Tech stories account for about 1.6 percent of all news stories.