Microsoft flash mob – now are they cool?

Jun 16, 2010, 2:57 AM | Updated: Mar 28, 2011, 3:46 pm

One question seems to come up every decade or so as Microsoft evolves: Is Microsoft cool again?

The technology company Bill Gates and Paul Allen started in 1975 has had phases where it can do no wrong with soaring stock prices and young millionaires creating must have software. Remember when Microsoft was king in the 1990s and Apple was sour? Those times are usually followed by the “what were they thinking” years, when everything Microsoft attempts seems lame. Competitors raise the bar and then drop on Microsoft’s foot, leaving the company hobbling off to try something else.

We’re swinging toward another “Hey, Microsoft actually has some interesting stuff going on” cycle. It started in December of 2009 when a Zeta Interactive study for Brandweek called Microsoft the most buzz-worthy brand of the year. Jon Fortt, a senior writer for Fortune Magazine, noticed the “sudden Microsoft love” in February. Engadget and Gizmodo founder Peter Rojas observed in March that Microsoft has given themselves permission to be cool again. And when Kinect debuted this week at E3, even cynical techies said, “Wow.”

What else could Microsoft possibly do to show it’s hot, happenin, hip?

How about a flash mob? That’s where people practice a well-choreographed dance, appear to randomly be hanging out in some area, then burst into the routine in unison.

To celebrate the launch of Office 2010 yesterday, they staged flash mobs in New York at lunch time, and during the afternoon commute at Seattle’s Westlake Park. Microsofties dancing to “Feel Good.” BGSquared posted this on YouTube:

Does this help or hinder the “Microsoft is cool again” argument? All flash mobs make me smile, so I’m not one to judge.

If you’re really into this, you can compare Seattle’s flash mob to New York’s event at Lincoln Center.

The News Chick Blog

The wife of Seattle attorney Danford Grant moved his car away from one of the alleged crime scenes ...
No Author

Equal justice for Seattle lawyer accused of several rapes?

Has accused serial rapist Danford Grant gotten preferential treatment because both he and his wife are Seattle attorneys?
10 years ago
The Seattle-based I Can Has Cheezburger network now includes 60 humor sites. Many of their 90 emplo...
No Author

Seattle humor network, built with funny cat pictures, becomes a reality TV show

A small Internet empire with a funny name has billions of page views on its network of 60 humor websites based in Seattle. Now, I Can Has Cheezburger has a reality TV show too.
10 years ago
President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle. Wa...
No Author

Democracy and dollar signs – 2012 campaign spending

Washington initiative campaigns spent $34 million trying to win your vote, while President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle.
10 years ago
Chef Tom Douglas says Seattle’s restaurants are ‘a little homemade’ compared with...
No Author

Chef Tom Douglas says ‘Seattle is a funny restaurant town’

Chef and restaurateur Tom Douglas, with 13 Seattle restaurants and more on the way, says Seattle is a "funny restaurant town."
10 years ago
Investigation continues into why a commander of the Bremerton-based Stennis carrier group was remov...
No Author

New ‘crazy’ conspiracy theory on Stennis Rear Admiral

The Pentagon shoots down theories about why the commander of the USS Stennis Carrier Group was removed from duty and sent back to the homeport in Bremerton.
10 years ago
Seattle photographer Paul Souders captures an adult polar bear up close in Hudson Bay in Churchill,...
No Author

Seattle photographer comes face to face with a polar bear

A wildlife photographer, who lives in Ballard, has taken thousands of stunning shots. None put him on "a razor's edge" more than a series of photos swimming with a polar bear.
10 years ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.
...

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!
...

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
Microsoft flash mob – now are they cool?