Moms vs. another nude woman

Jun 15, 2010, 2:58 AM | Updated: Mar 28, 2011, 3:46 pm

Lotions, body washes, bath gels, and lip glosses. Bath & Body Works sells products that go on your skin before you put your clothes on, so it makes sense to show a lot of skin in their advertisements. But their approach of using nude women in ad campaigns has a Christian mom’s group upset -again.

“The new Bath & Body works campaign isn’t much better than the last one,” says Monica Cole, national director of One Million Moms.

Last month I wrote about this campaign with a nude model. Many of you had a strong reaction to it, with most saying there’s nothing wrong with the ads. Others pointed out the posters were more tame than Victoria’s Secret ads (owned by the same company, Limited Brands). Now a follow up, because the advertising campaign has changed and I’ve learned a little more about the One Million Moms group.

BathBodyJennifer Ortiz, a spokeswoman with Bath & Body Works, says their ads change regularly and the moms’ email blast was not a factor in their toned down store window displays. With the campaign that followed the “nude woman” protest, a large poster of a model is covered up by a thin transparent blue filter, shiny green and blue circles, and large letters with a slogan for one of the store’s lotions.

NewadInside Bath & Body Works, the model is again behind a blue-tinted screen with big “NEW! DEEP AQUA” letters over the image as she wraps her arms around the front of her body. The advertising is noticeably more subtle. Cole agrees the ads seem less abrasive, but some members of her group believe it is still obvious that the woman is nude.

“These kinds of images are getting kids used to the idea that seeing a naked woman is normal,” Cole says. “In Europe you see women in commercials for shampoo with her breasts exposed. We don’t want that here in the United States. It is harmful to kids because they’re desensitized to sexual images.”

So, who are the One Million Moms?

There are not a million of them. The moms’ group has been around for eight years and at the moment has about 160,000 members. About 2,400 are in the Seattle area. Cole says their goal is to get one million moms involved with the cause of monitoring media images, messages and shows that might not be appropriate for kids.

“Teaching godly values and morals today isn’t easy,” she says. “I know some people criticize me for standing up and doing something to protect children in our society. We’re just trying to look out for America’s youth.”

Cole adds, she gets more encouraging emails and messages from supporters which “out weigh the negative,” so she’ll keep taking on issues that concern moms.

The News Chick Blog

The wife of Seattle attorney Danford Grant moved his car away from one of the alleged crime scenes ...
No Author

Equal justice for Seattle lawyer accused of several rapes?

Has accused serial rapist Danford Grant gotten preferential treatment because both he and his wife are Seattle attorneys?
10 years ago
The Seattle-based I Can Has Cheezburger network now includes 60 humor sites. Many of their 90 emplo...
No Author

Seattle humor network, built with funny cat pictures, becomes a reality TV show

A small Internet empire with a funny name has billions of page views on its network of 60 humor websites based in Seattle. Now, I Can Has Cheezburger has a reality TV show too.
10 years ago
President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle. Wa...
No Author

Democracy and dollar signs – 2012 campaign spending

Washington initiative campaigns spent $34 million trying to win your vote, while President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle.
10 years ago
Chef Tom Douglas says Seattle’s restaurants are ‘a little homemade’ compared with...
No Author

Chef Tom Douglas says ‘Seattle is a funny restaurant town’

Chef and restaurateur Tom Douglas, with 13 Seattle restaurants and more on the way, says Seattle is a "funny restaurant town."
10 years ago
Investigation continues into why a commander of the Bremerton-based Stennis carrier group was remov...
No Author

New ‘crazy’ conspiracy theory on Stennis Rear Admiral

The Pentagon shoots down theories about why the commander of the USS Stennis Carrier Group was removed from duty and sent back to the homeport in Bremerton.
10 years ago
Seattle photographer Paul Souders captures an adult polar bear up close in Hudson Bay in Churchill,...
No Author

Seattle photographer comes face to face with a polar bear

A wildlife photographer, who lives in Ballard, has taken thousands of stunning shots. None put him on "a razor's edge" more than a series of photos swimming with a polar bear.
10 years ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.
...

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!
...

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
Moms vs. another nude woman