One naked woman offends one million moms
May 21, 2010, 3:18 AM | Updated: Mar 28, 2011, 3:46 pm
Many of the women who would most likely shop at Bath & Body Works are offended by posters showing up in their store windows featuring a naked woman.
She’s revealing a lot of skin, but nothing else.
An Issaquah mother sent me a petition that a group she’s with, One Million Moms, is circulating to get the “disgusting” posters removed from mall stores.
“Next time you stop by Bath & Body Works to purchase soap, you will get much more than you bargained for and not in a good way,” says Monica Cole, national director of OneMillionMoms.com. “This is not somewhere you would want to walk by or visit with your children, your teen son or your husband. To be bombarded with a poster of a nude woman pictured with her privates meticulously covered while you are shopping is not okay.”
Here’s a screen grab of the ad which is also on the home page of Bath & Body Works’ website. Does this poster offend you? Or are people simply too touchy about advertising? Earlier this week Consumer Reports criticized Microsoft for this ad which they think promotes “risky behavior” among young people.
Cole says their point is that people who are going to the mall for an “innocent outing” with their children shouldn’t be faced with the 10-foot posters that are nothing but “soft porn.”
When Cole visited a mall to check out the store display, she says she “felt extremely uncomfortable with children in tow.
“Posters were in windows, huge displays throughout the store and behind the checkout counter,” she says. “Every time you turned around there she was.”
Jennifer Ortiz Brown, a spokesperson for Bath & Body Works, says it’s not their intention to offend customers with the marketing campaign. She says, “We respect the opinions of others and consider customer feedback when determining the direction for future initiatives.”
One of the One Million Moms, who was shopping at a mall in Seattle today, sent me a photo that she says better illustrates their concern.
The naked woman on a store advertisement isn’t covered strategically with bottles of lotion. She’s impossible to miss if you purchase anything because the poster is on the display wall behind the cash registers.
The store’s display window shows a similar shot to the online ad. Some have commented it’s no more revealing than a Victoria’s Secret window display, so here’s a side by side comparision. The parent company of both stores is Limited Brands.