One naked woman offends one million moms

May 21, 2010, 3:18 AM | Updated: Mar 28, 2011, 3:46 pm

Many of the women who would most likely shop at Bath & Body Works are offended by posters showing up in their store windows featuring a naked woman.

She’s revealing a lot of skin, but nothing else.

An Issaquah mother sent me a petition that a group she’s with, One Million Moms, is circulating to get the “disgusting” posters removed from mall stores.

“Next time you stop by Bath & Body Works to purchase soap, you will get much more than you bargained for and not in a good way,” says Monica Cole, national director of OneMillionMoms.com. “This is not somewhere you would want to walk by or visit with your children, your teen son or your husband. To be bombarded with a poster of a nude woman pictured with her privates meticulously covered while you are shopping is not okay.”

BodyWorksHere’s a screen grab of the ad which is also on the home page of Bath & Body Works’ website. Does this poster offend you? Or are people simply too touchy about advertising? Earlier this week Consumer Reports criticized Microsoft for this ad which they think promotes “risky behavior” among young people.

Cole says their point is that people who are going to the mall for an “innocent outing” with their children shouldn’t be faced with the 10-foot posters that are nothing but “soft porn.”

When Cole visited a mall to check out the store display, she says she “felt extremely uncomfortable with children in tow.

“Posters were in windows, huge displays throughout the store and behind the checkout counter,” she says. “Every time you turned around there she was.”

Jennifer Ortiz Brown, a spokesperson for Bath & Body Works, says it’s not their intention to offend customers with the marketing campaign. She says, “We respect the opinions of others and consider customer feedback when determining the direction for future initiatives.”

UPDATE 5/22

BBWorksOne of the One Million Moms, who was shopping at a mall in Seattle today, sent me a photo that she says better illustrates their concern.

The naked woman on a store advertisement isn’t covered strategically with bottles of lotion. She’s impossible to miss if you purchase anything because the poster is on the display wall behind the cash registers.

The store’s display window shows a similar shot to the online ad. Some have commented it’s no more revealing than a Victoria’s Secret window display, so here’s a side by side comparision. The parent company of both stores is Limited Brands.

BBWorkswindowVictoriasSecret

The News Chick Blog

The wife of Seattle attorney Danford Grant moved his car away from one of the alleged crime scenes ...
No Author

Equal justice for Seattle lawyer accused of several rapes?

Has accused serial rapist Danford Grant gotten preferential treatment because both he and his wife are Seattle attorneys?
10 years ago
The Seattle-based I Can Has Cheezburger network now includes 60 humor sites. Many of their 90 emplo...
No Author

Seattle humor network, built with funny cat pictures, becomes a reality TV show

A small Internet empire with a funny name has billions of page views on its network of 60 humor websites based in Seattle. Now, I Can Has Cheezburger has a reality TV show too.
10 years ago
President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle. Wa...
No Author

Democracy and dollar signs – 2012 campaign spending

Washington initiative campaigns spent $34 million trying to win your vote, while President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle.
10 years ago
Chef Tom Douglas says Seattle’s restaurants are ‘a little homemade’ compared with...
No Author

Chef Tom Douglas says ‘Seattle is a funny restaurant town’

Chef and restaurateur Tom Douglas, with 13 Seattle restaurants and more on the way, says Seattle is a "funny restaurant town."
10 years ago
Investigation continues into why a commander of the Bremerton-based Stennis carrier group was remov...
No Author

New ‘crazy’ conspiracy theory on Stennis Rear Admiral

The Pentagon shoots down theories about why the commander of the USS Stennis Carrier Group was removed from duty and sent back to the homeport in Bremerton.
10 years ago
Seattle photographer Paul Souders captures an adult polar bear up close in Hudson Bay in Churchill,...
No Author

Seattle photographer comes face to face with a polar bear

A wildlife photographer, who lives in Ballard, has taken thousands of stunning shots. None put him on "a razor's edge" more than a series of photos swimming with a polar bear.
10 years ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.
...

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!
...

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
One naked woman offends one million moms