Another creepy Microsoft Kin ad?

May 19, 2010, 2:55 AM | Updated: Mar 28, 2011, 3:46 pm

Consumer Reports disapproves of another Microsoft ad campaign that promotes the new Kin cell phone.

Last month the consumer magazine thought Microsoft was promoting sexting with this advertisement. Microsoft quickly edited their commercial to remove the part where a guy snaps a picture of his chest and sends it to someone via his handly little Kin. Consumer Reports called that creepy.

They don’t call the new campaign creepy, but they say it “promotes risky behavior” by young people who use social networks. A parenting expert who viewed it apparently agrees with the consumer group’s opinion.

For “The Journey” campaign, a girl named Rosa Salazar sets out to meet her Facebook friends in person. Consumer reports says, “Unfortunately, some of those friends are total strangers—making this a behavior no parent would encourage.”

Here’s a short version of the commercial.

A longer version explains Microsoft’s concept behind this Kin campaign, and lets us see more of the interaction between Rosa and Matty. Incidentally, Matty Goldberg is a comedian who doesn’t look that dorky on his own Facebook fan page and has an interesting background. In this longer version he says social media is a “pretty good way to pick up girls.” Compared to the old days when you “had to go to bars and stuff,” now he can sit around half naked online.

An upcoming part of this Kin series features Rosa heading off to California, where she becomes the stalker, seeking out a musician she only knows through Facebook.

Bottom line from Consumer Reports – they say the ads send out a couple of bad messages that young people might act on. The first implication is that social networks are populated with well-meaning strangers worth knowing, and the second message is that it’s perfectly safe to meet these strangers in person.

Was the first ad creepy? Is this one risky?

Microsoft, a company that’s not usually thought of as being edgy, might benefit from adult’s perceptions that the Kin phone is somewhat dangerous for kids. Young people tend to look for the parents’ seal of disapproval on devices.

The News Chick Blog

The wife of Seattle attorney Danford Grant moved his car away from one of the alleged crime scenes ...
No Author

Equal justice for Seattle lawyer accused of several rapes?

Has accused serial rapist Danford Grant gotten preferential treatment because both he and his wife are Seattle attorneys?
10 years ago
The Seattle-based I Can Has Cheezburger network now includes 60 humor sites. Many of their 90 emplo...
No Author

Seattle humor network, built with funny cat pictures, becomes a reality TV show

A small Internet empire with a funny name has billions of page views on its network of 60 humor websites based in Seattle. Now, I Can Has Cheezburger has a reality TV show too.
10 years ago
President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle. Wa...
No Author

Democracy and dollar signs – 2012 campaign spending

Washington initiative campaigns spent $34 million trying to win your vote, while President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle.
10 years ago
Chef Tom Douglas says Seattle’s restaurants are ‘a little homemade’ compared with...
No Author

Chef Tom Douglas says ‘Seattle is a funny restaurant town’

Chef and restaurateur Tom Douglas, with 13 Seattle restaurants and more on the way, says Seattle is a "funny restaurant town."
10 years ago
Investigation continues into why a commander of the Bremerton-based Stennis carrier group was remov...
No Author

New ‘crazy’ conspiracy theory on Stennis Rear Admiral

The Pentagon shoots down theories about why the commander of the USS Stennis Carrier Group was removed from duty and sent back to the homeport in Bremerton.
10 years ago
Seattle photographer Paul Souders captures an adult polar bear up close in Hudson Bay in Churchill,...
No Author

Seattle photographer comes face to face with a polar bear

A wildlife photographer, who lives in Ballard, has taken thousands of stunning shots. None put him on "a razor's edge" more than a series of photos swimming with a polar bear.
10 years ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
Another creepy Microsoft Kin ad?