Another creepy Microsoft Kin ad?

May 19, 2010, 2:55 AM | Updated: Mar 28, 2011, 3:46 pm

Consumer Reports disapproves of another Microsoft ad campaign that promotes the new Kin cell phone.

Last month the consumer magazine thought Microsoft was promoting sexting with this advertisement. Microsoft quickly edited their commercial to remove the part where a guy snaps a picture of his chest and sends it to someone via his handly little Kin. Consumer Reports called that creepy.

They don’t call the new campaign creepy, but they say it “promotes risky behavior” by young people who use social networks. A parenting expert who viewed it apparently agrees with the consumer group’s opinion.

For “The Journey” campaign, a girl named Rosa Salazar sets out to meet her Facebook friends in person. Consumer reports says, “Unfortunately, some of those friends are total strangers—making this a behavior no parent would encourage.”

Here’s a short version of the commercial.

A longer version explains Microsoft’s concept behind this Kin campaign, and lets us see more of the interaction between Rosa and Matty. Incidentally, Matty Goldberg is a comedian who doesn’t look that dorky on his own Facebook fan page and has an interesting background. In this longer version he says social media is a “pretty good way to pick up girls.” Compared to the old days when you “had to go to bars and stuff,” now he can sit around half naked online.

An upcoming part of this Kin series features Rosa heading off to California, where she becomes the stalker, seeking out a musician she only knows through Facebook.

Bottom line from Consumer Reports – they say the ads send out a couple of bad messages that young people might act on. The first implication is that social networks are populated with well-meaning strangers worth knowing, and the second message is that it’s perfectly safe to meet these strangers in person.

Was the first ad creepy? Is this one risky?

Microsoft, a company that’s not usually thought of as being edgy, might benefit from adult’s perceptions that the Kin phone is somewhat dangerous for kids. Young people tend to look for the parents’ seal of disapproval on devices.

The News Chick Blog

The wife of Seattle attorney Danford Grant moved his car away from one of the alleged crime scenes ...

No Author

Equal justice for Seattle lawyer accused of several rapes?

Has accused serial rapist Danford Grant gotten preferential treatment because both he and his wife are Seattle attorneys?

11 years ago

The Seattle-based I Can Has Cheezburger network now includes 60 humor sites. Many of their 90 emplo...

No Author

Seattle humor network, built with funny cat pictures, becomes a reality TV show

A small Internet empire with a funny name has billions of page views on its network of 60 humor websites based in Seattle. Now, I Can Has Cheezburger has a reality TV show too.

11 years ago

President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle. Wa...

No Author

Democracy and dollar signs – 2012 campaign spending

Washington initiative campaigns spent $34 million trying to win your vote, while President Barack Obama and Mitt Romney spent a combined $30.33 every second this election cycle.

11 years ago

Chef Tom Douglas says Seattle’s restaurants are ‘a little homemade’ compared with...

No Author

Chef Tom Douglas says ‘Seattle is a funny restaurant town’

Chef and restaurateur Tom Douglas, with 13 Seattle restaurants and more on the way, says Seattle is a "funny restaurant town."

11 years ago

Investigation continues into why a commander of the Bremerton-based Stennis carrier group was remov...

No Author

New ‘crazy’ conspiracy theory on Stennis Rear Admiral

The Pentagon shoots down theories about why the commander of the USS Stennis Carrier Group was removed from duty and sent back to the homeport in Bremerton.

11 years ago

Seattle photographer Paul Souders captures an adult polar bear up close in Hudson Bay in Churchill,...

No Author

Seattle photographer comes face to face with a polar bear

A wildlife photographer, who lives in Ballard, has taken thousands of stunning shots. None put him on "a razor's edge" more than a series of photos swimming with a polar bear.

11 years ago

Sponsored Articles

Swedish Cyberknife...

September is Prostate Cancer Awareness Month

September is a busy month on the sports calendar and also holds a very special designation: Prostate Cancer Awareness Month.

Ziply Fiber...

Dan Miller

The truth about Gigs, Gs and other internet marketing jargon

If you’re confused by internet technologies and marketing jargon, you’re not alone. Here's how you can make an informed decision.

Education families...

Education that meets the needs of students, families

Washington Virtual Academies (WAVA) is a program of Omak School District that is a full-time online public school for students in grades K-12.

Emergency preparedness...

Emergency planning for the worst-case scenario

What would you do if you woke up in the middle of the night and heard an intruder in your kitchen? West Coast Armory North can help.

Innovative Education...

The Power of an Innovative Education

Parents and students in Washington state have the power to reimagine the K-12 educational experience through Insight School of Washington.

Medicare fraud...

If you’re on Medicare, you can help stop fraud!

Fraud costs Medicare an estimated $60 billion each year and ultimately raises the cost of health care for everyone.

Another creepy Microsoft Kin ad?