A “bad animal” with a “friendly voice” adapts to social media

Feb 14, 2010, 7:23 PM | Updated: Mar 28, 2011, 3:46 pm

Whenever I launch into one of my “I love social media” raves, people often give me that “oh, the poor pathetic dear, she doesn’t have a life” look. A sad, slow, side-to-side head shake usually accompanies the look.

I take comfort in knowing that I’m happy with my life, and I’m not the only one who thinks social media enhances any person’s career or company.

steve-lawsonSeattle entrepreneur Steve Lawson is a real local guy. He went to Sammamish High School and the University of Washington. Early in his career he was a radio DJ. He created the Emmy award-winning production house Bad Animals. A few years ago he started Friendly Voice, to help businesses get their messages out through traditional and social media.

Why social media? Lawson answers that in the “who is Steve Lawson” section of the video below: Generation Y will soon out number baby boomers. Young people live online, and that’s where your business should be too, he says.

Finding and interacting with potential customers online doesn’t come easy for many business owners, but Lawson has always had a “lifelong thirst to master technology” which makes it easy for him.

“To me, this huge shift in message control, from companies to people, seems very natural,” Lawson says. “I love helping companies interact with their customers online, engaging them in conversation rather than shouting at them.”

There’s also an intangible serendipity to social media – discovering people or events you never would have met or known about otherwise.

“Social Media, for me, has made the world smaller,” Lawson says. “It creates opportunities for all of us to stay connected and always be up to date on that first thing we ask when we see someone…’What have you been up to?'”

There are hundreds of Northwest companies and public agencies that are creatively using social media. Check this blog every Monday for the best examples through my feature – Follow a Leader.

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A “bad animal” with a “friendly voice” adapts to social media