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Changes let high school athletes bank big endorsement bucks

Los Alamitos High School quarterback Malachi Nelson warms up before a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson stands on the field after a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson holds a football during a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson throws during a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School head football coach Ray Fenton, left, greets quarterback Malachi Nelson (7) after scoring during a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson (7) throws on the sideline during a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Eric Nelson, center, talks with his son, Los Alamitos High School quarterback Malachi Nelson, left, and wide receiver Makai Lemon on the sideline during a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson looks at his phone while warming up before a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) Los Alamitos High School quarterback Malachi Nelson waits to enter the field before a high school football game against Newport Harbor High School on Friday, Sept. 30, 2022, in Newport Beach, Calif. (AP Photo/Ashley Landis) La Jolla Country Day high school point guard Jada Williams, shoots during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. She’s managed not to be overwhelmed by the attention, saying she considers her social media followers more like family than fans. (AP Photo/Gregory Bull) La Jolla Country Day high school point guard Jada Williams, center, drives to the basket during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. Williams’ videos of crazy basketball shots first got her noticed on social media and ultimately led to endorsement deals. (AP Photo/Gregory Bull) La Jolla Country Day high school point guard Jada Williams looks on during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. If there's a face of the bold new frontier of name, image and likeness (NIL) at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego's La Jolla Country Day. (AP Photo/Gregory Bull) La Jolla Country Day high school point guard Jada Williams, center, drives to the basket during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. If there's a face of the bold new frontier of name, image and likeness (NIL) at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego's La Jolla Country Day. (AP Photo/Gregory Bull) La Jolla Country Day high school basketball player Jada Williams poses for a portrait Monday, Sept. 12, 2022, in San Diego. Jada Williams has been a fixture on social media since she was 11 and stands out because of her flair for engagement. With the advent of NIL, she has parlayed her basketball skill and social media presence into six major endorsement deals that bring in a total of six figures a year. (AP Photo/Gregory Bull)
Changes let high school athletes bank big endorsement bucks