Not just for kids: Toymakers aim more products at grown-ups


              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, right, general manager and president at American Girl, leaves a youngster browsing the company's latest holiday showcase doll set, Friday, Dec. 2, 2022, in New York. Cygielman said roughly half its sales went to adults after a relaunch of the first six American Girl dolls in May 2021 to celebrate its 35th anniversary. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president of American Girl, opens a menu at the store's cafe, Friday, Dec. 2, 2022, in New York. Starting early this year, Mattel's American Girl Cafe added more adult fare like beet and goat cheese salads and cocktails like Aperol spritzes and Bloody Mary's after seeing adults show up without children. (AP Photo/Bebeto Matthews)
            
              Marisa Dragos, 23, left, along with her childhood friend Lisa Costantino, 24, right, sit for lunch at American Girl Cafe with two store-borrowed dolls, Friday, Dec. 2, 2022, in New York. "I still have the dolls, just kind of sitting in my room," said Dragos about her American Dolls at home. "They are my little friends that I hang out with." (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, shows a collection of accessory bags with a brand called Stoney Clover Lane, launched as a push to reach out to people in their 20s, 30s and early 40s, Friday, Dec. 2, 2022, in New York. (AP Photo/Bebeto Matthews)
            
              Adult shoppers browse a wall of historical dolls at American Girl store, Friday, Dec. 2, 2022, in New York. The company, known for creating dolls from different time periods throughout history, see adults' interest in playthings as long-lasting and has started to create new products, services and websites aimed for an older group. (AP Photo/Bebeto Matthews)
            
              Elizabeth Hulanick, far right, sit with her sister Sara Gaskill, second from left, and her children Abbey, 9, far left, and Jack, 7, second from right, for a meal at the American Girl Cafe, Friday, Dec. 2, 2022, in New York. Hulanick, a 37-year-old Piscataway, New Jersey resident, said she keeps her American Girl doll called Samantha in her China cabinet as a reminder to always be patient. (AP Photo/Bebeto Matthews)
            
              Jamie Cygielman, general manager and president at American Girl, poses behind a showcase of dolls during a press tour, Friday, Dec. 2, 2022, in New York. Cygielman said she first discovered interest from adults for toys of their own after the launch of the 17th historical doll Courtney Moore in late 2020. (AP Photo/Bebeto Matthews)
Not just for kids: Toymakers aim more products at grown-ups