Zulily replaces Xbox as Seattle Sounders jersey sponsor
The Seattle Sounders announced Zulily as its new jersey sponsor on Thursday, inking a multi-year agreement.
The new partnership has Zulily supplanting Xbox, who became the team’s first ever kit sponsor back in 2009.
Zulily will now have its logo across the front of home and away match jerseys, team travel jackets, and rain and stadium jackets. In a concurrent sponsorship deal, Zulily is also partnering with the NWSL’s Reign FC.
“When searching for our next primary kit partner, we approached the process thoughtfully and with considerations beyond merely the front of our jersey,” said Sounders FC Owner Adrian Hanauer in a news release. “In Zulily, we have found a first class, Seattle-based organization that is not only invested in our community, but has made meaningful commitments to the growth of our sport throughout the region.
The Sounders are one of MLS’s most lucrative teams according to Forbes, worth $310 million ($20 million behind the league’s most valuable franchise, Atlanta United).