QFCs in Bellevue and Kirkland to begin growing produce in-store
QFCs in Kirkland and Bellevue appear to be taking the whole farm to table concept to a new level, since the grocer will now be growing some of their own food as well. It’ll probably require a new aisle.
The Kroger company has teamed up with urban farming network Infarm that would bring modular living produce farms to a few of their stores. This doesn’t mean there will be vast fields in the QFC parking lot; rather, they will allow some of their produce to grow onsite using hydroponic technology, potentially producing items like kale, cilantro, and lettuce, among others.
“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat,” said Suzy Monford, Kroger’s group vice president of fresh. “Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the U.S. on this journey.”
Infarms are stackable and controlled through cloud-based farming platform that adjusts lighting and temperature remotely. In addition to freshness, the idea is also intended to eliminate unnecessary transportation and storage.
The two QFCs in Kirkland and Bellevue will be the first in the county to undertake such a partnership with Infarm, with the company planning to expand to 15 QFCs in Washington and Oregon by April, reports The Seattle Times. The new greens are expected to be ready within weeks at the two Washington locations.