Whoops! Starbucks misspelling goes viral
Mar 19, 2012, 1:16 PM | Updated: 4:17 pm
Starbucks has a bit of egg on its face amidst a big media blitz for its new “Evolution Fresh” juice and natural food stores.
A widely distributed official photo from the inaugural store in Bellevue misspells one of its key offerings. Instead of “vegetables,” the flashy sign touts “vegatables.”
It wouldn’t have been such a big deal if the company hadn’t sent the image as part of the press materials distributed to media outlets all over. Now the mistake has gone viral.
No response from Starbucks, but the company has replaced the misspelled image with another one touting bananas instead.
-Josh Kerns/My Northwest.com
