How to get noticed by your favorite sports team: Fanzo

Just four or five years ago, Dana Dyksterhuis was having a debate in the front office of the NHL team she worked for. They weren’t sure whether they should start a Facebook or MySpace page to represent the team.

Just a few years later it seems like a silly conversation.

Now Dyksterhuis and the team at Fanzo have taken a simple “like” on Facebook to a whole new level.

“Teams really want to engage their fans on a really deep level. They want to get to know the athletes, they want behind the scenes content,” Dyksterhuis explained on GeekWire.

Fanzo wanted to feature the best sports content online and the fans that share it. So they came up with the Fanzo score.

“We’re ranking fans based off their social media activity.” They’re starting with Twitter, but soon will feature Instagram, Facebook, blog posts – everything.

Fanzo pulls content from Twitter and gives fans notoriety for it, “because they’re sharing the most engaging content as well.”

Dyksterhuis said Fanzo is laying the groundwork for a mobile app, hoping to take things to the next level. But in the meantime, she hopes that a Fanzo score could draw the attention of teams and at least get fans a free t-shirt. The real prize, however, will be bragging rights.

“It’s where fans rule. We want to put fans in the spotlight.”

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