Amazon Prime Video partners with Seattle Storm in WNBA broadcast push

Amazon’s streaming platform, Amazon Prime Video, will hold the broadcast rights to the Seattle Storm, streaming roughly 30 Storm games throughout 2022’s season. The partnership follows Amazon’s look at building its coverage of live sporting events, including 17 separate, nationally televised WNBA in-season games.

In March, Amazon announced that it had acquired rights to Thursday night NFL games. The streaming platform also has select rights with FIFA.

The Storm’s first season at the newly remodeled Climate Pledge Arena will begin May 6. Fans can see the iconic point guard Sue Bird play out a potential final season; in February, the Storm announced that Bird had signed a one-year deal for the league minimum of $72,141.

The Storm’s live play-by-play coverage will be hosted by Dick Fain and Elise Woodward. Rush Media will produce the broadcasts.

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“It is special to partner with Amazon, another Seattle hometown team, on something this game-changing for the Storm organization and our fans,” said Alisha Valavanis, Storm president and CEO.

“A major focus for us is growing the visibility and reach of Storm basketball. Providing fans across the Evergreen state with access to watch our games represents significant progress in that regard. We’re thrilled that Amazon is investing in the growth of the WNBA. The momentum continues.”

Exclusive, national coverage of the 2022 WNBA season on Prime Video begins Sunday, May 8, when the Los Angeles Sparks play the Indiana Fever.

“We are also thrilled to build on last year’s success by again offering a full slate of exclusive WNBA matchups nationally, culminating in our exclusive coverage of the second annual Commissioner’s Cup,” added Marie Donoghue, vice president of Global Sports Video at Amazon.

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