WSDOT officials torpedo floating billboard idea
May 22, 2012, 5:08 AM | Updated: 7:01 am
The state Transportation Department has torpedoed a proposal for floating billboards on Lake Washington in Seattle.
The department says trying to grab the attention of floating bridge drivers would violate the law that governs billboards along freeways, the 1971 Scenic Vistas Act.
“Billboards, commercial advertising in the direct view of 520 and I-90 are not permitted,” Dave McCormick with WSDOT tells KING 5.
KING TV reports the floating billboards were dreamed up by advertising executive Darren Bruce.
McCormick said if Bruce floats the billboards in view of the bridges, he could be cited.
“He can be cited for violating the law that governs billboards along freeways.”
The Associated Press contributed to this report.
