No launch set for ‘Angry Bird’ on Space Needle

A large stunt planned by the creators of the popular app-
based game Angry Birds will remain a part of the Space
Needle at least for the next couple of days.

It was a “launch” that turned Seattle’s most iconic
landmark into a Angry Bird spectacle for the promotion of
Rovio’s newest game, Angry Bird’s Space.

According to Todd Bishop, of GeekWire,
who streamed the “launch event” live Thursday morning, the
big,
inflatable bird hanging off the side of the Needle
isn’t going anywhere. So if you imagined it flying across
the Seattle skyline to hit an inflatable pig, you’re going
to be disappointed.

Peter Vesterbacka, Rovio’s chief marketing officer, told
Bishop they’re not done with the Space Needle yet. They
plan to turn it into a huge non-functioning slingshot.

Rovio gave away Angry Bird plush toys, shirts, and books
as a giant Angry Bird balloon, attached about halfway up
the base of the Space Needle, was inflated.

While Thursday marked the release of “Angry Birds Space,”
Rovio said they plan to release other Angry Bird game
versions later in 2012.

This is the first Angry Birds stunt in Seattle. Rovio said
they picked the location because the latest Angry Bird’s
setting is space, and the Space Needle seemed like a
natural fit. It’s not the first stunt by the game creators
– they also created a live version of Angry Birds in
Barcelona in 2011.