LIFESTYLE

The Gilded Age of Private Equity for the Masses

Oct 16, 2025, 1:51 PM

FILE - This Oct. 24, 2016 file photo shows dollar bills in New York. (AP Photo/Mark Lennihan, File)...

FILE - This Oct. 24, 2016 file photo shows dollar bills in New York. (AP Photo/Mark Lennihan, File)
Credit: ASSOCIATED PRESS

(AP Photo/Mark Lennihan, File)

For most people, it’s natural to assume that if something is exclusive to the wealthiest echelons of society, it must be better. Asset management firms looking to access trillions of “retail” investor dollars explicitly reference this exclusivity when marketing private equity offerings. But investors should be wary when fund marketers talk about “democratizing investing” or opening access to areas previously only available to the elite.

Reasons to be wary

Investing is already democratized. The SEC eliminated fixed trading commissions in 1975, and innovation has made investing in publicly traded stocks cheaper and easier ever since. Online trading platforms allow people of modest means to easily buy shares in almost any publicly traded company. The advent of cheap, passively managed mutual funds and exchange-traded funds has made building a diversified portfolio easier and more affordable than ever.

Moreover, public capital markets are a good thing. Investors who buy publicly traded stocks or bonds get transparency about their investment with ready liquidity. Meanwhile, private capital investments are often opaque and illiquid.

There has been considerable debate about whether private investments generate higher returns. Measuring performance for private equity and private debt is not straightforward. Most industry benchmarks use internal rates of return, which aren’t really comparable to traditional performance measures like total return.

Researchers have examined some of the findings related to this topic. A 2020 paper by Ludovic Phalippou, “An Inconvenient Fact: Private Equity Returns & The Billionaire Factory,” argues that net of fees, returns for private equity funds have been in line with those of the public equity markets since 2006.

PitchBook, which is part of Morningstar, has also gathered data on public market equivalent returns for private equity. Based on those metrics, private equity funds with 2020-2023 vintage years did not generate positive excess performance returns, although funds with 2011-2019 vintages fared significantly better.

Semiliquid private equity and venture capital funds

Even if private capital had a performance edge in the past, there’s no guarantee that this advantage will continue or that those managers will be the better performers. As Morningstar’s Jeff Ptaknotes, private equity funds typically have widely dispersed returns, meaning a large gap between the top and bottom performers. Your returns could differ wildly from those of benchmark indexes.

As large private equity firms increasingly tap retail capital, the instruments available to average investors probably won’t be the best. Investment sage Bill Bernstein stated: “The first people who invested in private equity got the filet mignon and the lobster tails, and the Vanguards and Fidelities of this world are going to wind up with tuna noodle casserole.”

On the venture capital side, getting access to the next startup unicorn early in the game sounds appealing. But for every SpaceX, thousands of early-stage companies never take off, and there is additional risk from leveraged exposure to privately held companies.

Final thoughts

When you hear about the virtues of access to investments that were off-limits, it’s worth considering who really benefits. As passively managed funds with rock-bottom expense ratios continue to gain market share, asset management firms are pressed to find new sources of high-margin revenue. That new source of revenue, in many cases, is you.

___

Amy C. Arnott, CFA is a portfolio strategist for Morningstar.

This article was provided to The Associated Press by Morningstar. For more personal finance content, go to https://www.morningstar.com/personal-finance

sign up for the 425 Magazine newsletter

Lifestyle

425 Magazine...

425

Town & Country Markets Releases Limited-Edition Neighborhood-Inspired Tote Bags

Originally published on 425. Following the grocer’s popular release of local-artist-designed mugs earlier this year, Town & Country Markets has released limited-edition market tote bags. The tote bags feature designs from artists like Shogo Ota and Marisol Ortega depicting Bainbridge Island, Poulsbo, Ballard, Mill Creek, Shoreline, and Lakemont. The bags are part of a broader […]

6 hours ago

Southwest Travel Life...

Southwest Travel & Life

It’s Restaurant Week Season in the Southwest

Originally published on Southwest Travel & Life. Come hungry to this Southwest, because restaurant week season is officially on the menu. From August through October, destinations across the Southwest are serving up special prix-fixe menus with chef creations for a chance to try somewhere new and delicious. Whether you’re tasting your way through Los Angeles, […]

6 hours ago

Southwest Travel Life...

Southwest Travel & Life

Monsoon Magic: 3 Hikes to See the Summer Water

Originally published on Southwest Travel & Life. For much of the year, water is a bit of a rarity in the desert Southwest. Then comes the season locals love most (well, many of them): monsoon season. Come usually July through September, the monsoons bring a seasonal shift in winds and moisture that fuels summer thunderstorms […]

6 hours ago

Southwest Travel Life...

Southwest Travel & Life

August Festivals Full of Culture, Food & Tradition

Originally published on Southwest Travel & Life. August is a month for celebrating culture across the Southwest, and this month’s festival calendar shows just how many forms that can take. From Indigenous art and Japanese traditions to Western heritage, regional food, live music and community arts, festivals across the region are putting local culture front […]

7 hours ago

425 Business...

425 Business

Upcoming EASC Coffee Chat to Explore How Circular Economy Turns Efficiency Into Opportunity

Originally published on 425 Business. The Economic Alliance Snohomish County is next week hosting an event, “Circular Economy and Industrial Symbiosis: From Efficiency to Opportunity,” as part of its monthly Coffee Chats series. The event, hosted in partnership with — full disclosure — 425 Business, will be held from 8:30-9:30 a.m. on Aug. 11 over […]

7 hours ago

South Sound Business...

South Sound Business

Propel Senior Care Fills New Executive Director Role

Originally published on South Sound Business. Propel Senior Care, whose corporate office is in Tacoma, has named Lora Shaffer its new executive director. Propel Senior Care is a national specialty practice, and its newly created executive director role is intended to support the company’s continued investment in integrated risk management, insurance, and advisory solutions. According […]

7 hours ago

The Gilded Age of Private Equity for the Masses