Alaska Airlines among top-ranked national air services in customer satisfaction, new survey finds
May 26, 2026, 12:52 PM
Alaska Airlines planes are shown parked at gates with Mount Rainier in the background at Sea-Tac Airport. (Photo: Ted S. Warren, The Associated Press)
(Photo: Ted S. Warren, The Associated Press)
Alaska Airlines was rated among the highest-performing and most sought-after airlines in the nation, according to a new survey.
The survey, published by YouGov, analyzed the habits and choices of more than 23,000 travelers to assess how national airlines are viewed publicly.
When survey respondents were asked, “Which of the following would you consider purchasing a ticket from?” Alaska Airlines ranked sixth, ahead of British Airways, Emirates, and Air France. Delta Air Lines ranked first, followed by American Airlines, United Airlines, Southwest Airlines, and JetBlue.
Data for the survey was gathered between April 1, 2025 and March 31.
“This report cuts through that tension to present a data-driven view of the airline landscape,” Kenton Barello, senior vice president of YouGov, said. “It ranks leading carriers using a balanced set of measures: Consideration among Americans planning to travel in the next 12 months, Satisfaction among current and former customers, and broader perceptions of Value and Quality across the general population.”
In customer satisfaction, Alaska Airlines ranked seventh, trailing Emirates, Singapore Airlines, Qatar Airways, Qantas, Japan Airlines, and Cathay Pacific, but ranking ahead of Lufthansa, British Airways, and Hawaiian Airlines.
Spirit Airlines ranked the lowest for customer satisfaction, followed by Frontier, Avelo Airlines, Allegiant Airlines, and United Airlines.
It also ranked highly among “middle-income” flight carriers, ranking No. 6 behind American Airlines, Delta Air Lines, United Airlines, Southwest Airlines, and JetBlue.
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