Americans rewire their grocery shopping routines while digesting the biggest price jump in 50 years
Jul 25, 2026, 3:48 AM
What’s for dinner? Lately, at Apral Jack’s house, it’s whatever is on sale.
Jack, 50, scouts an app for deals at her local supermarket before she buys groceries. When she reaches the store, she looks in the weekly circular for coupons she might have missed. If shelf prices look too high, she tries to find lower prices someplace else.
“The apples went up here, the ones I eat, so now I’m not going to get them here,” Jack said as she pushed a cart into a Stop & Shop near her home in Lexington, Massachusetts.
Couponing, comparison shopping and cutting back on favorite foods are new habits for her and millions of other Americans as they absorb the biggest jump in grocery prices in a half-century. Buying food to eat at home has gotten 33% more expensive since the beginning of 2019, according to government figures.
With a conflict in the Middle East creating more price pressures, the cost of filling refrigerators, freezers and pantries has made affordability a central issue in the fall midterm elections.
Residents of four urban areas where food inflation has exceeded the national average shared how steadily rising prices are changing the way they shop. They described hunting for discounts, switching to store brands and feeling grateful for food banks. Some are buying less meat and skipping nonessentials like cookies. Others are buying less food overall.
Beef epitomizes out-of-control grocery prices for many Americans. The price of a pound of ground beef reached $6.82 in June, which is 79% more than at the beginning of 2019, according to Bureau of Labor Statistics data.
Ada Torres, 60, who lives 45 miles northeast of Houston in Cleveland, Texas, is one of the people no longer buying it. She does the grocery shopping and cooking for the home she shares with her daughter and three grandchildren.
“Prices are sky-high. One hundred dollars’ worth of groceries these days is nothing,” Torres said.
Chicken and cold cuts are the family’s main source of animal protein now that fresh meat is a luxury, she said. Her grandchildren, ages 12, 15 and 16, miss eating lasagna with ground beef, beef fajitas and steak with plantain chips.
Torres’ daughter is the family’s main provider. Her work for a mobile car-washing service dwindles during the rainy season; the family only can afford one full meal a day, Torres said.
Apral Jack, a care provider and part-time Amazon worker, has fewer mouths to feed now that her three daughters are adults. But she spends more cautiously than she once did.
Instead of shopping at Whole Foods, she builds her weekly menu around discounts and digital coupons.
“Typically, I’ll try to pick the meals based on that. So like chicken fajitas: there was a three-day sale on chicken” Jack said.
Nabisco Ginger Snaps and Nilla Wafers are off her shopping list. Jack won’t buy store brand replacements. To her, they don’t taste the same.
San Francisco has a reputation as foodie city. Food preoccupies 33-year-old Jack Chang for other reasons. The self-employed barber has three young children and a partner who is unemployed.
“Since I have five mouths I have to feed, basically — and then sometimes my mom, too — it’s a lot on me financially,” Chang said.
Their family is not one that goes out for boba milk teas or artisanal ice cream. They visit a Japanese entertainment center with $1 ice cream cones. Milk is the only organic product they consume.
“I look at my credit card every month and I’m like, ‘Wow, how am I going to pay this?’ So I’m a little behind on bills, honestly,” Chang said.
When their 4-year-old daughter’s preschool has leftover meat or bread, Chang’s partner, Tina Chhous, offers to take it. Chhous also receives monthly food assistance through the federal Supplemental Nutrition Assistance Program, or SNAP.
“Without that, I don’t know what I would do,” Chang said.
Chang’s 77-year-old mother, Lien, receives SNAP aid, too, and visits two food banks each week. She shares the canned food, eggs and produce she gets with the rest of the family.
High grocery bills come with living in Hawaii. The state gets nearly all its food from cargo ships that have traveled thousands of miles, making prices vulnerable to oil market spikes.
Local products also got costlier this year. The cost of shipping goods between the Hawaiian Islands skyrocketed amid rising fuel prices tied to the Iran conflict.
Amanda Tabadero, 28, a pastry chef on the Hawaiian island of Oahu, remembers buying Maui-grown strawberries and blueberries for $7.99 per pound in 2024. Now that they cost $11, she buys berries from California or Mexico at Costco for $5 when she bakes.
Tabadero also doubts she will buy lychee again anytime soon. Kaimana lychee, the variety grown in Hawaii, mostly comes from the Big Island. Tabadero said an iced coffee and a bag of fruit she recently purchased in Honolulu’s Chinatown came to $30.
“It makes me sad,” Tabadero said. “I want to use local stuff.”
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This report is a collaboration between The Associated Press and The Lexington Observer in Massachusetts, La Esquina in Texas and Honolulu Civil Beat in Hawaii. AP Video Journalist Terry Chea contributed from San Francisco.
