Starbucks is predicting you’ll buy a gift card Thursday
Dec 18, 2013, 5:29 AM | Updated: 5:30 am
The National Retail Federation reports eight in 10 shoppers will purchase a gift card this holiday season, according to Starbucks. (AP Photo/File)
(AP Photo/File)
Don’t know what you’re going to get an acquaintance for the holidays, but you’re feeling the impending deadline? Starbucks appears certain you will fill that void with one of their gift cards.
The Seattle-based coffee company believes that as schools break for the holidays, and the working force will leave their cubicle for a few days off on Friday, you’ll have to do your shopping Thursday.
The National Retail Federation reports eight in 10 shoppers will purchase a gift card this holiday season, according to Starbucks.
The coffee giant says in the past 12 years, $16 billion has been loaded on 450 million cards. Of that $16 billion, $4 billion was loaded onto Starbucks Cards worldwide in the past year.
Adam Brotman, chief digital officer for Starbucks says one in every 10 American adults received a Starbucks Card last holiday season. That will put them on track for record sales.
