MONEY

Seattle made $16 million from Seahawks Super Bowl parade, DSA says

Apr 17, 2026, 7:42 PM | Updated: Apr 20, 2026, 9:30 am

super bowl parade seattle seahawks...

Sam Darnold #14 of the Seattle Seahawks celebrates with fans during the Seattle Seahawks Super Bowl LX victory celebration and parade at Lumen Field on February 11, 2026 in Seattle, Washington. (Photo: Alika Jenner, Getty Images)

(Photo: Alika Jenner, Getty Images)

The City of Seattle generated more than $16 million during the Seahawks’ Super Bowl parade held last February.

According to the Downtown Seattle Association’s (DSA) March Revitalization Dashboard, between 700,000 and 1 million people attended the parade on February 11, generating $16.6 million.

“The power of people coming together in the heart of the city is impressive, and it should be a taste of what’s to come when we welcome people from all over the world in a couple of months,” Chris Copacino, DSA’s vice president of communications and marketing, told The Puget Sound Business Journal.

Players, coaches take stage for trophy ceremony

The trophy ceremony began at 10 a.m. Feb. 11 at Lumen Field, where players and coaches took the stage to cheers from the crowd, still buzzing from Seattle’s 29-13 win over the New England Patriots. Quarterback Sam Darnold and linebacker Ernest Jones IV were among those addressing fans, thanking the city for its support and calling the championship a shared accomplishment.

Former players took on active roles in the ceremony and later jumped on one of the more than a dozen vehicles for the ride.

“It’s pretty cool,” former quarterback Matt Hasselbeck said, who led the Seahawks to a Super Bowl in 2005. “I wish we could have done it three times, but it’s still pretty cool.”

Former defensive end Cliff Avril was part of the last Super Bowl-winning team against the Denver Broncos.

“I’m excited for the guys,” Avril said. “I love to see great players do great things, and if you’re doing it for the city of Seattle, I’m happy and I’m excited and we’re world champs.”

Finally, clutching the trophy, Coach Mike MacDonald said to a cluster of reporters outside the military Humvee he would ride in, “It’s in the right city … to understand what it takes to get to this point, the whole city, all of our community, all of our fans, our whole organization, Jody, all of our players, faith, the hard work, the courage, the toughness … I mean, all of it coming together for one purpose is the power of what you can do when you do it together.”

Parade transforms downtown into sea of blue and green

By 11 a.m., the celebration spilled into the streets. The parade traveled north along Fourth Avenue from Lumen Field toward Cedar Street near the Space Needle, transforming downtown into a two-mile corridor of cheering fans.

12’s stood 10, 20, and sometimes 30 people deep while others climbed lampposts, trashcans, street signs, or a pair of shoulders to get a glimpse of the shiny, silver championship hardware and, of course, their favorite players.

For many fans, the parade was more than a victory lap. Families dressed toddlers in miniature jerseys. Longtime season ticket holders wiped away tears. Students debated skipping school to witness what some called a once-in-a-lifetime moment, especially after the Seahawks evened their Super Bowl score with the Patriots.

As the line of military troop carriers, SUVs, and double-decker buses cleared the route and streets gradually reopened, fans lingered downtown, continuing the celebration in nearby bars, restaurants, and public plazas. The Lombardi Trophy may have been the centerpiece, but Tuesday’s parade underscored something broader: a city united.

Long after the confetti settled, the chant, “SEA… HAWKS!” still carried through downtown Seattle. It was a reminder that, for at least one morning, the Seahawks and their fans shared the same stage.

Seahawks Super Bowl Parade leaves behind 10,000 pounds of trash in downtown Seattle

As roughly one million Seahawks fans gathered along 4th Avenue to celebrate a Super Bowl win, the party left downtown Seattle quite messy, with thousands of pounds of garbage being left behind.

Seattle Public Utilities (SPU) and the Washington State Department of Transportation (WSDOT) estimated that more than 10,000 pounds of trash and five large pieces of furniture were collected after the parade, according to KIRO 7.

But even with hundreds of thousands of fans celebrating downtown, the parade remained crime-free aside from the littering, with no arrests being made during the event.

The cleanup efforts along 4th Avenue were much more hands-on than the standard garbage cleanup, though the trash collected after the parade paled in comparison to the daily amount of garbage thrown out across Seattle.

Each Seattle resident generates approximately 2.68 pounds of garbage per day, according to the city’s trash collection metrics. While Seattle’s population currently exceeds 800,000, the city could process more than two million pounds of trash per day.

Contributing: Luke Duecy, KIRO Newsradio; Jason Sutich, MyNorthwest

Money

Starbucks Stock Bonus Workers...

Regan Gallo-Fenz

Starbucks gives workers stock grants, bonuses amid company turnaround effort

Starbucks said nearly 200,000 employees worldwide are receiving new stock grants as the coffee giant rolls out additional rewards,

3 days ago

Kalshi...

Luke Duecy

Bellevue man sues Kalshi for $580,000 as CFTC investigates prediction market

A Bellevue man is suing prediction-market company Kalshi, seeking to recover more than $580,000 he said he lost betting on sporting events.

3 days ago

Seattle City council Katie Wilson budget money...

Charlie Harger

Harger: Seattle closed a $175 million hole. Then the council added $50 million

Seattle's budget struggles continue as council adds funds amid financial challenges faced by local businesses like Pam's Kitchen.

4 days ago

Alaska Airlines...

Gee Scott and Ursula Reutin Show

‘We’re estimating between 10 and 20%’: Seattle attorney suing Alaska, Delta and others says airlines teamed up to inflate fares

A Seattle attorney said airline passengers may be paying 10% to 20% more than they should because major airlines are sharing private fare data.

4 days ago

condo...

Aaron Granillo

Puget Sound condo market swings in buyers’ favor

Condo buyers are gaining the upper hand locally and across the country.

5 days ago

Polyclinic Broadway mental health crisis center...

Luke Duecy

King County mental health crisis center renovation estimate more than doubles to $35 million

The estimated cost to renovate a former medical office building on Seattle's Capitol Hill into a mental health crisis center has more than doubled.

5 days ago

Seattle made $16 million from Seahawks Super Bowl parade, DSA says