Cracker Barrel relents, says its old logo will return
Aug 26, 2025, 4:47 PM
FILE - The Cracker Barrel Old Country Store logo in Pearl, Miss., is photographed, Sept. 12, 2023. (AP Photo/Rogelio V. Solis, File)
Credit: ASSOCIATED PRESS
(AP Photo/Rogelio V. Solis, File)
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
In a post on its website, Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”
“We thank our guests for sharing your voices and love for Cracker Barrel,” the company said in a statement. “Our new logo is going away and our ‘Old Timer’ will remain.”
The tempest over the logo began last week, when the company announced plans for a simplified design featuring only the company’s name. Lebanon, Tennessee-based Cracker Barrel made the change as part of a wider plan to modernize its restaurants and appeal to younger customers.
But many protested the change. Earlier Tuesday, Trump said via Truth Social that Cracker Barrel should “admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” saying doing so could wield “a Billion Dollars worth of free publicity” to their advantage.
