Revenue up 25 percent for Kirkland’s Market Leader

Market Leader, the company formerly known as HouseValues.com, announced revenue of $7.2 million for the first quarter – up 25 percent over the first quarter of 2010 and six percent higher than last quarter.

The company, which is transitioning from selling agent leads to providing customized websites and tools for agents and brokers, posted a net loss of $4.3 million for the quarter.

Revenue from software-as-a-service based products, now including ActiveRain, was 61 percent greater than a year ago, the company reported.

Earlier this year, Market Leader announced a five-year agreement with Keller Williams Realty to provide lead management, contact management and marketing design components of the brokerage’s new eEdge platform.
In a regulatory filing, Market Leader said it will receive a minimum of $10 million from Keller Williams during the initial five-year term of the eEdge agreement. Keller Williams agents pay the franchise $15 a month for eEdge, and can choose to subscribe to other options.