Super incentive: Owner offers buyer agent a Bentley

A Fairfield, Conn., homeowner and his real estate professional wanted to generate more foot traffic for a multi-million dollar property so they decided to add a big incentive for the agent who lands them a buyer: A 2007 Bentley Convertible GTC.

It was the homeowner’s idea to include his Bentley, valued at $85,000, as incentive on the sale. The buyer’s agent will also receive a commission on the sale.

“The idea was to get some traffic because if you get traffic you’re going to find the one buyer that you need,” said David Chaifetz, homeowner of his 6,740-square-estate, listed at $2.3 million.