Spady: Gillette doesn’t care what you think
Jan 16, 2019, 3:36 PM
For my day job, I own an ad agency called Cre8ive Empowerment. That’s important for you to know before I share my opinion on the controversial new Gillette ad, which boasts obvious #MeToo implications. The ad has been supercharging an emotional political debate on social media.
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I just want to let you know that the person who made this commercial does not care what you think. This cavalcade of conversation that pits one side against the other is exactly what they were looking for because now I’m writing about Gillette, and you’re reading about Gillette.
This is something that we’ve been seeing a lot lately. I’m sure we all remember how Kendall Jenner’s can of Pepsi completely failed to unite the world two years ago.
Then, last year we saw former NFL quarterback — and new face of Nike — Colin Kaepernick telling us to “believe in something, even if it means sacrificing everything.”
Now, we have an ad for some razors that has already reached over 13 million views on YouTube.
You are playing into Gillette’s hand whether you’re for the ad or against it, because all they want is for your arguments to go viral. They know that, even if most of the reaction is negative, Gillette is on your mind.
On my new radio show, we want to be rationally above advertisers who play us like fools. Gillette has only one goal: To make more money. Their goal isn’t to make you a better man. Their goal is to sell more razors.
Listen to the all-new Saul Spady Show weekday mornings from 6-9am on AM 770 KTTH.
