KIRO NEWSRADIO

Rush is on to get UW Huskies football gear ahead of title game

Jan 3, 2024, 7:03 PM | Updated: 7:52 pm

Image: A new UW Huskies 2024 "Sugar Bowl champions" T-shirt...

A new UW Huskies 2024 "Sugar Bowl champions" T-shirt (Photo: Heather Bosch, KIRO Newsradio)

(Photo: Heather Bosch, KIRO Newsradio)

With the University of Washington headed to the College Football Playoff championship game, Huskies merchandise is some of the hottest swag around, and not just in Western Washington.

In the middle of the afternoon, in the middle of the work week Wednesday, KIRO Newsradio found busy cashiers moving shoppers quickly through long lines.

“And this is a SHORT line compared to the other day,” Toni Pricco chuckled as she rang up a purple tee shirt noting the Dawgs latest win: “Washington Huskies, Sugar Bowl Champions.”

“I got a sweatshirt and some sweats,” commented one person in line. “We’ve got lots of swag,” said an other, looking through her bag.

Many of the people wandering through rows of shirts, sweaters and other merchandise say they’re long time fans. But some are the newly drafted.

“I’ve lived in Seattle for the longest time. I don’t actually follow college football,” Anita Tsoi said.

That was until she watched a UW game earlier this season… and got hooked.

“I didn’t know that college football could be so exciting!” she says.

More from Heather Bosch: AG Bob Ferguson responds after state sent checks to dead people

And if sales are any indication, the Huskies are gaining fans across all 50 states, according to Chris Rauls, the chief operating officer of the University Book Store.

“The other day I was pulling online orders with my colleagues, and we were noticing these orders were coming from all over the country — not just from Washington, like most of our orders do,” Rauls said. “We definitely have a lot of people across the country that are taking notice.”

It’s almost impossible not to notice.

The current University of Washington football team has undeniable talent, is chronically viewed as the underdog, and manages to pull off nail-biting wins.

A series of new UW Huskies 2024 "Sugar Bowl champions" T-shirts are seen at the University Book Store in Seattle.

A series of new UW Huskies 2024 “Sugar Bowl champions” T-shirts are seen at the University Book Store in Seattle. (Photo: Heather Bosch, KIRO Newsradio)

Rauls says there’s something else.

“One thing about this team is that they will all pull together and give it that little extra effort and that extra push when it really matters. When they’re in the crucible, they will come through for each other.”

If you want to go to Houston: You’ll have to pull out the big bucks if you are going see the title game

The Husky faithful continue to snap up T-shirts, sweatshirts, hats and other purple and gold signs of support for their team hoping the championship game — like their new merchandise — is in the bag.

The Huskies will face the Michigan Wolverines in College Football Playoff championship game Monday in Houston. You can hear the game on Seattle Sports, either at 710 AM, online or through the app.

Heather Bosch is an award-winning anchor and reporter on KIRO Newsradio. You can read more of her stories here. Follow Heather X, formerly known as Twitter or email her here.

KIRO Newsradio

Image: All lanes on Interstate 5 south in Everett were closed on Wednesday, June 12, 2024. It cause...

Steve Coogan

All lanes have reopened on I-5 south in Everett after an unexpected closure

All lanes reopened on Interstate 5 (I-5) south in Everett after an incident closed them Wednesday, the Department of Transportation reported.

11 hours ago

Image: A Seattle Police Department vehicle and yellow police tape can be seen outside Garfield High...

KIRO Newsradio staff

Why has no one been arrested in the Garfield High School shooting?

It's been several days and still no arrests have been made in the deadly Garfield High School shooting. Many are asking "Why?"

1 day ago

Image: A Washington license plate can be seen in a recent photo....

Matt Markovich

Seattle City Council takes steps to expand use of automated license plate readers

A Seattle City Council committee expanded the use of automated license plate readers across the Seattle Police Department's fleet Tuesday.

1 day ago

Image: Washington Gov. Jay Inslee speaks at a press conference about hospitals in the state providi...

Matt Markovich

Inslee directive requires Washington hospitals to provide emergency abortion care

Washington Gov. Jay Inslee has issued a directive requiring the Department of Health to ensure hospitals provide emergency abortion care.

1 day ago

beach driving washington...

Chris Sullivan

Sullivan: The do’s and don’ts of beach driving in Washington

Driving on the beach is one of those great experiences that we have here in Washington, but it appears that many people don't know the rules.

2 days ago

Image: Hayden Island, east side of bridge form the shared-use path, looking north, single-level mov...

Matt Markovich

Designs unveiled for new I-5 bridge between Washington, Oregon

The first conceptual design drawings for a replacement I-5 bridge between Washington and Oregon were made public Monday.

2 days ago

Rush is on to get UW Huskies football gear ahead of title game