KIRO NEWSRADIO

Meet the chiseled, sizzling man on covers of 476 romance novels

Aug 2, 2016, 6:33 PM | Updated: Oct 11, 2024, 9:59 am

romance novels...

Jason Aaron Baca on the cover of a romance novel. (Photo courtesy of of Jason Aaron Baca)

(Photo courtesy of of Jason Aaron Baca)

The covers of romance novels are often of a dreamy, steamy place where muscled, tanned, flowing-haired heroes clutch corset-wearing, cleavage-bearing damsels in distress.


And they’re not paintings. They’re photographs of real people and often, it’s a photo of Jason Aaron Baca — a professional model for the covers of romance novels.

Get fit with Seahawks Kam Chancellor in this women’s only bootcamp

Baca has graced the cover of 476 romance novels since 2007.

“You name it and I’ve done it,” says Baca, over the phone from his northern California home. “I get a lot of the sexy highlander man. I get to be the Viking a lot of times. A lot of it is the female model and myself in this embrace and we’re just two lovers.”

But there’s also a little bit of acting involved.

“Usually, it’s the confident, bold, rustic type look they’re after. With me it’s more of an expressionless look, yet the guy is constantly looking off into the field or into the sky, daydreaming about his woman who he has a lust for.”

Baca says there are only about a dozen guys featured on all of the romance novels. So how did he get into the business?

“I was at a bookstore. I glanced over at some romance books and I thought, wow, this is something I could do. I did modeling in the past but it really wasn’t my style. My style was always something different, something unusual. So when I locked eyes on these romance covers, I thought, wow, this is a challenge. Something that I definitely want to do.”

He contacted some of the authors and eventually got his first job. But first, he had to get in shape. He only had a month to create chiseled, washboard abs and he’s managed to maintain that body with lots of gym time and a lot of chicken breasts.

“All you fantasize about is your favorite meal,” he said. “For me I’m always thinking about some tasty pasta with pesto sauce. Eating a big old hot fudge sundae. I used to love Reese’s Peanut Butter Cups.”

You might be fantasizing about Baca — but Baca is fantasizing about pasta. But he says it’s all worth it.

“I mean, not every guy can say he’s a romance cover model,” he said. “I realize that and there were some sacrifices I needed to make in order to get that.”

And you won’t see Jason in a sexy, shirtless pirate ensemble in Tinder. He was married before he started his career in romance novels.

“She sees me as good old fashioned Jason,” he says, about his wife. “She doesn’t see me as that hero guy that’s putting on this act for these book covers. So she cracks up a lot of time when she sees me acting like a big old hot stud. Because she knows it’s not me, she knows I’m a down to earth guy.”

But Baca isn’t a full-time hot stud bodice ripper. His 9-to-5 gig is at a county housing authority in the Bay Area.

“I like to have a double sided life,” he said. “I get one way where I get to be an office worker. I go in, I have a nice, stable, commendable job that my family can relate to me with. Then I have this other side where I get to be a hero, I get to walk into a studio and be some fantasy person. It’s kind of like you get to be Clark Kent and you get to be Superman.”

Traders work on the floor at the New York Stock Exchange in New York, Monday, July 6, 2026. (AP Pho...

Associated Press

Asian shares edge higher after Wall Street climb, even as Brent oil keeps rising

TOKYO (AP) — Asian shares were mostly higher Wednesday following a rally on Wall Street, despite concerns about higher oil prices and inflation. Japan’s benchmark Nikkei 225 rose 1.9% to 67,511.12, after the government reported that both imports and exports rose last month from a year earlier, as the weakening yen raised the value of […]

52 minutes ago

Lebanese President Joseph Aoun listens as he meets with President Donald Trump in the Oval Office a...

Associated Press

Trump will attend the dignified transfer of 4 US service members killed in the Middle East

DOVER, Del. (AP) — President Donald Trump on Wednesday plans to attend the dignified transfer of four U.S. service members killed in the Middle East. Trump will be at Dover Air Force Base when the remains of the troops killed in action are returned to their families, the White House said. The ritual is one […]

1 hour ago

President Donald Trump rings the opening bell for the New York Stock Exchange and the Nasdaq in the...

Associated Press

As the president touts Trump Accounts, some families are still waiting for baby’s $1,000

WASHINGTON (AP) — President Donald Trump says Trump Accounts could hoist children out of poverty and give more Americans the chance to benefit from investments in the stock market. But some parents say they’re still waiting for the money to arrive. Trump on Wednesday plans to speak at a Georgia high school to promote the […]

1 hour ago

FILE - Venezuelan President Nicolas Maduro points to supporters during a campaign rally in the Cati...

Associated Press

Venezuela’s Nicolás Maduro back to court for pretrial hearing in his US drug trafficking case

NEW YORK (AP) — Nicolás Maduro returns to court with his lawyers Wednesday and is expected to continue objecting to the U.S. military action that snatched the Venezuelan president from power and deposited him in New York to face drug trafficking charges. Maduro, 63, and his wife Cilia Flores, 69, have been held at a […]

1 hour ago

FILE - Novelist Salman Rushdie attends the premiere of the documentary film "Knife: The Attempted M...

Associated Press

Terrorism trial set to open in stabbing of author Salman Rushdie

BUFFALO, N.Y. (AP) — The man who was convicted of trying to kill Salman Rushdie is going on trial again, this time in a federal terrorism case that is probing deeper into what allegedly motivated the stabbing on a lecture stage in 2022. Opening statements are set for Wednesday in Hadi Matar’s trial in the […]

1 hour ago

FILE - Concertina wire lines the interior of a border wall separating Tijuana, Mexico, from the Uni...

Associated Press

From the Mexican border to Washington: A tiny Texas town fights Trump’s wall plan

WASHINGTON (AP) — On one side: a small community in rural Texas. On the other: the Trump administration. A tiny Texan town along the border with Mexico is fighting the administration’s efforts to build a border wall running through a levee system protecting the community. The town argued in court Tuesday that the wall could […]

1 hour ago

Meet the chiseled, sizzling man on covers of 476 romance novels