GEE & URSULA

‘Good news on the horizon’: Downtown Seattle Association sees retail turning a corner

Jan 1, 2026, 5:01 AM

Downtown Seattle has been seeing some movement, with the relocation of Nordstrom Rack, the return of Barnes & Noble, and the loss of Ross.

Jon Scholes, president and CEO of the Downtown Seattle Association, told “The Gee and Ursula Show” on KIRO Newsradio that there are brighter days ahead.

“We’re clearly in a period of transition when it comes to retail and the ground-level experience of restaurants and traditional retailers. But there’s a lot of good news on the horizon, and there’s good news over this last year, as we see more folks opening their doors than closing their doors,” he shared. “But we no doubt are in a rebuilding period after five, six challenging years brought down by the pandemic, and we faced challenges with retailers closing their doors pre-pandemic, and so we’re in a period of transition.”

Jon said, despite mixed headlines on the health of downtown, there’s more to the story.

“The story is complex. It’s a bit nuanced, but there is some good news on the horizon,” he said. “And there’s good news over the last year when we look at the numbers.”

Jon noted the Downtown Seattle Association is thankful Nordstrom Rack is staying in the area.

“We’re grateful to be keeping Nordstrom Rack and obviously grateful for the flagship store downtown,” he said.

He also saw the Barnes & Noble announcement as “really significant.”

“National retailers often follow the lead of other national retailers, and we lost a number of them throughout the pandemic,” Jon said. “And to see one return, I think, is a really positive signal to other national retailers that may be considering expanding to Seattle as well.”

Watch the full discussion in the video above.

Listen to Gee and Ursula on “The Gee and Ursula Show” weekday mornings from 9 am to 12 pm on KIRO Newsradio. 

sign up for the 425 Magazine newsletter

Gee and Ursula Show

Gee & Ursula

ask ursula advice stepson...

Ursula Reutin

Ask Ursula: My stepson never calls his dad, when can I get involved?

It's been years since my stepson contacted his dad to wish him a happy birthday or even a happy Father's Day. Should I intervene?

8 hours ago

Kshama Sawant...

Gee Scott and Ursula Reutin Show

‘I don’t like Kshama Sawant’: Gee asks ‘are we done now?’ as Sawant finishes distant third

KIRO hosts Gee Scott and Ursula Reutin were relieved to see Kshama Sawant, who served on the Seattle City Council, finish in third place.

1 day ago

drop box...

Gee Scott and Ursula Reutin Show

‘Do not mail it’: Secretary of State urges voters to use drop boxes, dispels voter fraud fears

Secretary of State Steve Hobbs is urging anyone who hasn't yet to skip the mailbox and use a drop box instead.

2 days ago

spokane complex fire destroy evacuate...

Gee Scott and Ursula Reutin Show

Spokane first-grade teacher loses home to wildfire: ‘Just a photo of a hole in the ground’

One of the structures lost was the home of a Spokane first-grade teacher, Kelsey Wilder, who joined "The Gee and Ursula Show" to share her experience.  

2 days ago

Blue Angels Seattle cancel...

Gee Scott and Ursula Reutin Show

‘It was the right thing to do’: Seafair meteorologist defends decision to cancel the Blue Angels’ Saturday show

Seafair's Blue Angels show canceled due to high winds. Meteorologist explains the decision behind prioritizing safety in Seattle.

3 days ago

spokane fire (2)...

Gee Scott and Ursula Reutin Show

‘A lot of terror’: KXLY anchor recounts Spokane fire erupting yards from where he stood as he helped families evacuate

KXLY weather anchor Mark Peterson is among the thousands of residents who evacuated as three wildfires exploded in Spokane.

3 days ago

‘Good news on the horizon’: Downtown Seattle Association sees retail turning a corner