JOHN CURLEY

KIRO’s John Curley reacts to $30,000 ‘baby-naming consultant’ in San Francisco

Oct 12, 2025, 5:00 AM

San Francisco is home to a new boutique business that has KIRO host John Curley confused — baby-naming.

Taylor Humphrey’s, 37, full-time profession is naming other people’s kids, charging anywhere between $200 to $30,000.

“This is not just a creative choice, like this isn’t just something that parents are saying, ‘Oh, we just don’t have any good ideas,'” Curley shared. “Parents fill out a questionnaire, and Taylor sends back a name report and does consultations over Zoom. Names are so deeply personal, and they really are going to be your child’s legacy.”

Through this career, Humphrey revealed that the most financially successful men are typically named John, David, Thomas, Michael, Wang, Mark, Charles, Richard, and Jim.

“The highest rank, John and David, both biblical names, are tied in first position on the chart when they examined CEOs,” Curley added. “But that’s not really fair, because if you see the CEOs in America, they primarily tend to be white men. They tend to be born in a certain sort of grouping.”

Watch the full discussion in the video above.

Listen to John Curley weekday afternoons from 3 – 7 p.m. on KIRO Newsradio, 97.3 FM. Subscribe to the podcast here.

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KIRO’s John Curley reacts to $30,000 ‘baby-naming consultant’ in San Francisco