KIRO NEWSRADIO OPINION

Ross: New research confirms what we all know about school lunches

Sep 18, 2023, 8:08 AM | Updated: 1:32 pm

From time to time, we’ll hear about scientific studies that, after careful research, will rediscover something everybody knew 50 years ago.

At Texas A&M, grad student researchers looking for ways to get kids to eat vegetables actually sorted through the uneaten food tossed out by 8,500-grade school kids.


More from Dave Ross: Mitt Romney leaving politics unveils an intimidating truth

They compared the amount of waste with the menu choices that day, and they found that when you serve broccoli alongside a burger, the broccoli can’t compete and ends up in the trash.

But if instead you put the broccoli next to, say, a bologna sandwich, suddenly the vegetable gets eaten.

In conclusion, always pair broccoli with something worse. I believe a graduate student just got his PhD

A University of Minnesota psychologist found an even more effective strategy. When the kids went through the lunch line, she just gave them the vegetables and sent them off to their tables. Kids were so hungry they ate four times as many vegetables.

Of course, as I recall, grade schools figured all this out 50 years ago. I don’t think they served any entree that could compete with the vegetables. When they handed out the menu for the entrees each week, the idea wasn’t to tempt you, it was to warn you that this is what the lunch lady has made, so be prepared to eat it.

Today, of course, with the pizza and the tacos and the nuggets that schools tend to serve, the farmers might as well take their vegetables directly to the landfills. It will save a lot of time.

Listen to Seattle’s Morning News with Dave Ross and Colleen O’Brien weekday mornings from 5 – 9 a.m. on KIRO Newsradio, 97.3 FM. Subscribe to the podcast here.

Dave's Commentary

Dave Ross on KIRO Newsradio 97.3 FM
  • listen to dave rossTune in to KIRO Newsradio weekdays at 5am for Dave Ross on Seattle's Morning News.

KIRO Newsradio Opinion

Seattle Police Department car...

Gee Scott and Ursula Reutin Show

‘You have to really do something for SPD to engage’: Gee chooses nuance over outrage after man dies in Seattle police custody

A man died in police custody Saturday evening in Seattle's Georgetown neighborhood, and the King County Independent Force Investigation Team has taken over the case. On "The Gee and Ursula Show" on KIRO Newsradio, Gee Scott took on the story with a level of nuance he acknowledged may get the clicks but was the responsible way to talk about it.

6 hours ago

grizzly bear (1)...

Jake Skorheim and Spike O'Neill Show

‘A bear meet and greet’: KIRO hosts swap scariest wildlife stories after black bear sends father and child to hospital

A father and a child were hospitalized after a black bear attacked them on a residential property north of Lake Whatcom on Sunday evening. Jake Skorheim said the story hit close to home in more ways than one.

6 hours ago

Trump (1)...

Gee Scott and Ursula Reutin Show

‘The system is rigged’: Gee not surprised by 60 Minutes exposé on Trump’s booming pardon broker industry

A new 60 Minutes investigation into the booming pardon broker industry around President Trump laid bare what KIRO host Gee Scott already knew.

6 hours ago

smartphone...

Jake Skorheim and Spike O'Neill Show

‘They’ll be pariahs’: KIRO hosts split on smartphones as Jake bans them for his sons

KIRO host Jake Skorheim drew a hard line on smartphones and his four sons.

6 hours ago

costco (3)...

Jake Skorheim and Spike O'Neill Show

‘I got really, really mad’: Jake celebrates as Costco brings back fan-favorite food court item

Costco has officially confirmed it is bringing back churros to its food court, and KIRO host Jake Skorheim said it's about time.

19 hours ago

Drew Lock...

Gee Scott

Gee: Wait, what?! Drew Lock gets a chance to rewrite his story

Wait, what?! Drew Lock will start at quarterback for the Seahawks on Sunday in Arizona with Sam Darnold out.

21 hours ago

Ross: New research confirms what we all know about school lunches