KIRO NEWSRADIO

The battle over “Bully” – Why the rating system is so wrong

Mar 28, 2012, 1:49 PM | Updated: Oct 14, 2024, 9:12 am

the-bully-project-movie-poster-2The controversy continues over
the new documentary “Bully” and the decision to release it
without a rating after the Motion Picture Association of
America gave it an R rating. Young people under the age of
17 would not be able to see it without an adult.

At issue is the use of obscenities in several scenes.
But nationally-renowned film critic and AM 770 The Truth
talk show host Michael Medved says when it comes to
ratings, there is no reason.

“The entire system is entirely broken. You have no idea
why a movie is rated the way it is,” Medved told Luke
Burbank and guest host David Boze.

“Why does a violent film like The Hunger Games get a
PG-13 rating while a documentary about bullying that has a
few obscenities get an R?”

Medved says a big problem is the lack of formal
standards and board members remain anonymous, so there is
no way to review or even discuss a ratings decision. He’s
also critical of a seeming morality that stems from the
MPAA’s early days rather than contemporary values and
norms.

“They’re like executioners with their hoods,” Medved
observes.

Burbank agrees and says he’s troubled by the MPAA’s
decision about “Bully”.

“It seems a bizarre thing that a movie that has
swearing in it and that illustrates this problem of
bullying is now not going to actually be available for a
lot of kids and young people to see,” Burbank says.

But Medved says despite the controversy and the
decision by producers to release the film without a
rating, it won’t be hard for young people to see.

“I don’t really think there’s any theater anywhere in
the Seattle area or anywhere in Alabama for that matter
that’s not going to show “Bully” because it’s unrated,”
Medved says.

The AMC theater chain has already announced it will
show the film without a rating and most others are
expected to follow suit.

Meanwhile, Boze suggests much of the controversy is
actually shrewd marketing by the producers of the film to
help raise awareness.

“It gives the film more publicity, we ordinarily
wouldn’t be talking about a documentary. They’re following
a very clever marketing strategy,” Boze says.

KIRO Newsradio

seahawks terrion arnold cornerback kidnapping charges...

Jake Skorheim and Spike O'Neill Show

‘The island of misfit toys’: Jake, Spike debate Seahawks’ interest in new cornerback despite kidnapping charges

Jake and Spike debate the Seattle Seahawks hosting cornerback Terrion Arnold despite serious kidnapping charges ahead of his arraignment hearing.

1 hour ago

cell phone ban...

Gee Scott and Ursula Reutin Show

‘This is 2026. Wake up!’: Gee says cell phone ban debate misses the real problem as Ursula pushes back

New research found that cell phone bans in schools produced essentially zero overall improvement.

16 hours ago

spokane poker gambling...

Jake Skorheim and Spike O'Neill Show

‘It just never worked out for me’: KIRO hosts get personal about gambling after Spokane native wins World Series of Poker

Spokane's Lucas Jumalon wins $10M at the World Series of Poker, prompting hosts to reflect on their own experiences with gambling.

17 hours ago

Seattle police SPD...

Gee Scott and Ursula Reutin Show

‘It’s not rocket science’: Gee and Ursula agree Seattle’s next police chief needs to come from within SPD

Gee and Ursula agree — Seattle's next chief should come from within the department, with interim SPD Chief Andre Sayles drawing support.

19 hours ago

gates foundation uw gift science...

Gee Scott and Ursula Reutin Show

‘Political stuff does not matter’: Gee urges unity on science as Gates Foundation gives record $540M to UW

Gee Scott believes Bill Gates' record gift to UW emphasizes the importance of science over politics, leading to a better future.

19 hours ago

grocery dynamic pricing curley...

John Curley Show

‘You’ll end up hurting the poor customer’: Curley slams Seattle’s push to ban dynamic pricing at grocery stores

The Seattle City Council is considering an ordinance that would bar companies from using algorithms and personal data to set prices, a practice critics call "surveillance pricing."

22 hours ago

The battle over “Bully” – Why the rating system is so wrong