How Pierce County is Driving Awareness of the 988 Crisis Lifeline
Jul 30, 2026, 11:44 AM
Sound Sound
Originally published on South Sound.
To raise awareness of the state’s 988 Suicide and Crisis Lifeline, Pierce County has partnered with the Washington Department of Veterans Affairs to equip every county fleet vehicle with a 988 emblem.
The emblems are displayed on the bottom of license plates.
With 573 emblems purchased for fleet vehicles countywide, Pierce County is now the leading purchaser in Washington, surpassing all other government and non-government partners, according to a press release.
Anyone can buy one, and every purchase raises funds for suicide-prevention and education efforts for veterans and military members.
When someone reaches out to the 988 line, counselors help connect those in crisis with mental health resources or responders. The lifeline’s promise is that it will always be someone to call and someone to respond, and that it will provide a place to go.
Those who are a veteran in crisis or are concerned about a veteran can dial 988 and press 1 to connect with the Veterans Crisis Line. Those using the resource can also use the chat online or text 838255. The Veterans Crisis Line serves veterans, service members, National Guard and Reserve members, and those who support them. It’s not necessary to be enrolled in VA benefits or health care to call.
Washington is home to more than half a million veterans — including 89,000 in Pierce County. The county is also home to Joint Base Lewis-McChord, one of the country’s largest military bases.
Military service members and veterans are at much higher risk of dying by suicide than their civilian counterparts. Community and peer connections play a major role in reducing suicide risk among service members, veterans, and military families.
To learn more about 988 emblems and how to purchase one, visit your local Department of Licensing Office or access the application online.
