Amazon outage costs company nearly $5 million
Aug 19, 2013, 2:32 PM | Updated: 2:51 pm
It might not seem like a big deal, but when Amazon.com went down for about 40 minutes Monday, it stopped a significant flow of traffic and revenue from would-be shoppers, likely costing Amazon millions.
The company isn’t commenting, but it’s estimated Amazon lost approximately $120,000 per minute during the outage – about $4.8 million based on 40 minutes of lost sales, according to Taylor Soper at Geekwire.com. Soper based his estimate on Amazon’s $15.7 billion in revenue posted last quarter.
Visitors to the site got the following error message: “Oops! We’re very sorry, but we’re having trouble doing what you just asked us to do. Please give us another chance-click the Back button on your browser and try your request again. Or start from the beginning on our homepage
The outage comes just days after Google’s services went down Friday for several minutes, cutting off nearly 40 percent of Internet traffic worldwide.
