Amazon’s reputation surpasses Apple, Google, survey says
Feb 12, 2013, 12:09 PM | Updated: 3:17 pm
How Amazon got to the top could have changed, since according to the survey, how customers define "great" companies in just the past two years has changed. (Image courtesy Amazon)
(Image courtesy Amazon)
Amazon customers are satisfied and a new survey says the Seattle-based retailer has the best reputation around.
The Harris Poll measures the “reputation quotient” among the most visible companies in the U.S. Last year, Apple took the number one slot – as the company that satisfied the most.
How Amazon got to the top this year could be different, since according to the survey, how customers define “great” companies in just the past two years has changed.
While trust is important to customers, the ethical standards of a company, as well as being a “good value” for the money are now less important. In 2013, Harris Poll found that being a good company to work for, and having a “good feeling about the company” were important. Also, people reported a company’s social role plays a large part about how they feel about the company.
That may be contrary to reports of how Seattleites have said they feel about Amazon. According to GeekWire Amazon has faced criticism in the area for “minimal civic engagement and charitable giving.”
Coming in on the list of companies with the best reputation, second through fifth place, were Apple, Disney, Google and Johnson & Johnson.
Microsoft, who came in ninth in 2012, fell to 15th place in the 2013 standings.
