NATIONAL NEWS

How ‘woke’ went from an expression in Black culture to a conservative criticism

Sep 30, 2025, 12:31 PM

FILE - A person carries a sign during a march to protest Florida's new standards for teaching Black...

FILE - A person carries a sign during a march to protest Florida's new standards for teaching Black history, Aug. 16, 2023, in Miami. (AP Photo/Lynne Sladky, File)
Credit: ASSOCIATED PRESS

(AP Photo/Lynne Sladky, File)

The expression “stay woke” started out as an affirmation for African Americans.

In the past decade it has been used by some Republicans — and some Democrats — as a pejorative for people thought to be too “politically correct,” another term that took on negative connotations as it gained wider use.

“Woke” has come up in cultural and political firestorms. Eight months into his second term, President Donald Trump pledged to review content at the Smithsonian Institution for being “WOKE” and where “everything discussed is how horrible our Country is, how bad Slavery was.” At the beginning of this year, Texas Gov. Greg Abbott declared in his State of the State address that government would keep “woke agendas” out of universities and K-12 schools, including “woke gender ideologies.”

On Tuesday, Defense Secretary Pete Hegseth said he was ending the “woke” culture in the military, saying the service has been hamstrung by political correctness. He referenced diversity efforts, transgender troops, environmental policies and other disciplinary rules.

“America is no longer woke under President Trump’s leadership. The word ‘woke’ represents radical ideologies that are used (to) divide the American people and harm our country,” Liz Huston, a White House spokesperson, said in a statement.

Here’s where “woke” came from, and how its meaning has evolved:

The history of ‘woke’

“Wokeness” originated decades ago as African American cultural slang for having awareness and enlightenment around racism, injustice, privilege or threats of white supremacist violence.

Several historians trace the idea to a 1923 compilation of speeches and articles by Jamaican-born Black nationalist Marcus Garvey. In one essay, Garvey writes “Wake up Ethiopia! Wake up Africa!” Another reference appears in 1938 in the song, “Scottsboro Boys,” by blues artist Lead Belly, whose real name was Huddie Ledbetter. The tune follows the true story of four Black youths unjustly convicted by an all-white jury of the rape of two white women (they were later freed). The lyrics warn Black listeners to be careful and “stay woke. Keep your eyes open.”

Gerald McWorter, a professor emeritus of African American studies and of information sciences at University of Illinois Urbana-Champaign, says “woke” was about having a voice after hundreds of years of Black suffering going back to the African slave trade.

The phrase also popped up in a 1962 essay by novelist William Melvin Kelley for The New York Times. The headline — “If You’re Woke, You Dig It.” Kelley’s widow and daughter believe he heard the term while walking around their Harlem neighborhood, said Elijah Watson, a pop culture writer and editor who has written about Kelley, who died in 2017.

‘Woke’ reawakening

In the 21st century, singer-songwriter Erykah Badu is often credited with reviving the term “woke.” Her song “Master Teacher” on her 2008 album, “New Amerykah: Part One,” includes the refrain “I stay woke.” Badu picked up the phrase from co-writer and producer Georgia Anne Muldrow, who heard it from a saxophone player she collaborated with — Lakecia Benjamin.

The 2014 fatal shooting by a white police officer of 18-year-old Michael Brown — who was Black and unarmed — in Ferguson, Missouri, made “woke” and “stay woke” galvanizing pledges in the growing Black Lives Matter movement.

The movement drew support from other racial groups. “Woke” also became popularized by white liberals who wanted to show they were allies.

The war on woke

The backlash against “woke” and “wokeness” bubbled up in the 2010s, amid discussions about including more Black history in American history lessons. Many people said that bringing “critical race theory” to schools was meant to program children to feel guilty for being white.

This argument became front and center in 2022 when Florida Gov. Ron DeSantis signed the “Stop W.O.K.E. Act” into law. It banned teaching or business practices on race and gender. (The law is now on hold after a federal judge deemed it unconstitutional).

For George Pearson, a former chair of the Illinois Black Republican Coalition, “woke” is a hollow word.

Democratic politicians who purport to be “champions” of wokeness and DEI have done little for Black people, he said. So, “woke” has no sway as a rallying cry. He also thinks it’s unfair that those who do not support “woke-ism” are told “’you’re racist. You’re a homophobe. You’re a bigot.”

Even among liberal Black Americans, there is a debate whether the intention of “woke” does more harm than good.

Who says woke now?

In Watson’s experience, “woke” is no longer part of Black vernacular. If he hears it from anyone in his social circles, it’s almost always said “in jest.”

Some progressives are trying to take the word back. Academy Award-winning actor and activist Jane Fonda brought up being “woke” while receiving the Screen Actors Guild lifetime achievement award in front of an A-list audience.

“Make no mistake, empathy is not weak or woke. By the way, woke just means you give a damn about other people,” Fonda said.

Seena Hodges started her own business as a DEI strategist for individuals and groups in 2018 and called it The Woke Coach. She and her team consult on everything from workplace interactions to best recruiting practices. She touches on inclusion for groups from people of color to breastfeeding mothers.

The “bastardization” of “woke” and DEI as words akin to slurs doesn’t bother her, she said. To her, at its core being “woke” is about awareness.

“What it really boils down to is helping people develop a more acute level of emotional intelligence,” she said.

___

Associated Press writer Christopher Megerian in Washington contributed to this report.

Please follow our Community Guidelines

National News

FILE - The Starbucks logo is displayed on a coffee shop, Nov. 24, 2025, in Boston. (AP Photo/Charle...

Associated Press

A lawsuit accuses Starbucks of mislabeling 8 ‘sugar-free’ protein drinks

Starbucks is facing a consumer lawsuit over claims that the protein drinks labeled “sugar-free” on its cafe menus may actually contain more sugar than a Reese’s peanut butter cup. The federal lawsuit filed late Friday in Seattle alleges that eight protein beverages Starbucks sells in the U.S. contain varying amounts of sugar even though the […]

1 minute ago

FILE - White House senior adviser Massad Boulos speaks to reporters at the White House, July 21, 20...

Associated Press

US envoy holds rare meeting with Sudan’s top general in push to seek end to fighting

A U.S. envoy met over the weekend with Sudan’s top general as the Trump administration pushes for diplomatic efforts to end a war that has created what many describe as the world’s largest humanitarian crisis. Massad Boulos, President Donald Trump’s senior adviser for Arab and African affairs, met Saturday with Sudanese Gen. Abdel-Fattah Burhan at […]

36 minutes ago

Associated Press

Woman charged with first-degree murder in fatal stabbing of 7-year-old girl in Chicago

CHICAGO (AP) — A woman has been charged with murder for allegedly stabbing to death a 7-year-old girl who was walking along a sidewalk in a Chicago neighborhood, police said. Shavon Gayden, 48, was charged with one felony count of first-degree murder in connection with the death, Chicago police said in a statement Sunday. Police […]

1 hour ago

Associated Press

No arrests announced in shootings that killed 2, left dozens injured at Georgia block party

VIENNA, Ga. (AP) — Authorities in rural southern Georgia were still searching Monday for suspects in weekend shootings that killed two people and left nearly three dozen others injured when gunfire erupted during a sprawling block party to celebrate a homecoming football victory. No arrests have been announced in Dooly County, where the sheriff says […]

2 hours ago

FILE - Sen. Thom Tillis, R-N.C., arrives for a hearing on Capitol Hill, July 30, 2026, in Washingto...

Associated Press

Republican Sen. Tillis calls his vote for Hegseth the ‘biggest regret of my career’ in a new book

WASHINGTON (AP) — Republican Sen. Thom Tillis says in a new book that his deciding vote to confirm Defense Secretary Pete Hegseth in January 2025 is the “biggest regret of my career” and that he also “should’ve stopped” Robert F. Kennedy Jr. from becoming Health and Human Services secretary in the early days of President […]

2 hours ago

Jacob Coxon gets ready to testify at the New York City Council hearing on artificial intelligence s...

Associated Press

AI industry insiders voice alarms to NYC council as local governments take up safety concerns

NEW YORK (AP) — Artificial intelligence insiders warned New York City’s leaders about the dangers of the emerging technology on Monday, calling for greater oversight as local governments move to respond to mounting concerns that the systems could endanger humanity. At a hearing of the New York City Council, recently departed employees of Anthropic, OpenAI […]

2 hours ago

How ‘woke’ went from an expression in Black culture to a conservative criticism