Car plays all the intruments in OK Go’s incredible Super Bowl ad

In between chowing down on chips and guacamole and shouting at Patriots receivers during yesterday’s big game, it was hard to register the genius of this Chevy ad from rock band OK Go.

All the instruments in this version of “Needing/Getting” are played with a car:

From their Youtube page:

“OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”

The band has a history of wildly creative (and labor-intensive) music videos, including this crazy treadmill choreography for “Here It Goes Again”:

And my personal favorite, the giant Rube Goldberg machine in “This Too Shall Pass”:

–Producer Libby Denkmann