This is CNBC

CNBC is viewed by very few people. One would think that the management of CNBC would, then, want to capture this rare moment when people everywhere are speaking about their otherwise forgotten brand.

One would be wrong.

CBNC is apparently spending their day emailing takedown notices to each and every YouTube channel that has posted footage of the 2015 CNBC GOP Debate. These take down notices often read, to paraphrase, “voluntarily remove that content or we will have YouTube do it, then we will have them delete your channel and maybe we will sue you.” Hence, in the course of show prep today, the day after the 2015 CNBC GOP Debate, Maura a/k/a “Mauracuda” and myself have watched as channel and after channel on YouTube has posted and then taken down video of the CNBC debates.

I know something about online video – I take claim for being expert on very few things, in Internet video, I do claim that label – and this is not a financial decision. CNBC is paid for the clips that people post with revenue shares of the ads they run. There is very little chance that CNBC can earn more money by embargoing their footage to their lightly trafficked website; YouTube will, in a single week, produce more views of their videos and more exposure to their brand than CNBC can produce in a month … and that is an understatement.

Perhaps CNBC, embarrassed by the performance of their moderators that has been criticized by even their fellow cardholding members of the Acela Corridor elites media types, is attempting to limit the damage to their already dented brand by trying to stuff their Genie of Media Bias and Hatred of the Other back into the bottle of the small world of CNBC.com.