Thank you for your interest in B97.3 KBSG. By listening to the station, you know by now that we made some changes to our programming. Please take a minute and read below. I sincerely hope this will answer your questions and address your concerns.
First and foremost, thank you for listening to and loyally supporting KBSG through the years. I am especially grateful to the KBSG staff, and very proud of the fine work they have done for this community.
We know there are a significant number of radio listeners who use FM on a daily basis, but may visit the AM dial only sporadically. In addition, we also know that as the music radio landscape has become more and more fragmented, it's clear that there will be a limited available audience for KBSG's music programming. Puget Sound listeners have shown great support for the quality news and stimulating talk on 710 KIRO. This is why KIRO has been a perennial audience leader in the region.
We believe we can best serve Puget Sound Residents by instead offering News Talk 710 KIRO's rich mix of news, local talk, public affairs, and community service on 97.3 FM.
Therefore, we will begin simulcasting KIRO on FM 97.3 and AM 710 beginning at 5am, Tuesday, August 12th.
Again, thank you for being a loyal KBSG listener. I hope you continue to listen to the KIRO programming on 97.3 FM.
Vice President and Market Manager