Ross: Why Elon Musk’s Cybertruck might actually be a good idea
Elon Musk has unveiled his new Tesla pickup, the Cybertruck. Like a Stealth Nighthawk fighter jet without wings. Zero-to 60 in 2.9 seconds.
In the live unveiling last week, Musk introduced a large man to swing a sledgehammer at the spaceship-grade metal door.
“Really wind it up,” he instructed.
It bounced off, and left not a scratch.
“It is literally bulletproof to a nine millimeter handgun,” Musk claimed.
Unfortunately, when the demonstrator smacked the bulletproof windows with a solid metal ball, they shattered.
“Maybe that was a little too hard … it didn’t go through so that’s a plus side,” he hedged.
And of course people were laughing on social media, pointing out that nobody’s going to buy a triangular truck with broken windows.
But you know what? I think a lot of people will, and not because they need to haul cement blocks or floor joists.
They’re going to buy it as a commuter car. This is the next Hummer – a vehicle whose real purpose is to make everybody else move over.
Anyone seeing a Cybertruck on his tail will exit whether there’s a ramp or not. Anyone who doesn’t just bounces off. And unlike the Hummer, no one can shame you for killing the planet because it plugs in.
Now, even tree-huggers can be intimidating. Oh, people will still hate you for driving the Cybertruck, but remember, the haters have to catch you first. And unless they’re driving Porsches, they can’t.