Big Tech made Seattle’s new status as a fashion capital inevitable

Sep 25, 2022, 8:12 AM | Updated: 8:12 am
Fall clothing...
Nothing says Seattle like flannel, a pillar of fashion in the Pacific Northwest. (Tim Boyle/Getty Images)
(Tim Boyle/Getty Images)

When you think of the most fashionable cities in the U.S., Seattle wouldn’t often come up, with its flannel-clad residents, often trudging through the rain in hiking boots and the distinct lack of an umbrella. But according to an article from Esquire, Seattle is now an unlikely fashion capital. The Gee and Ursula Show explains why this new status was actually inevitable.

The article lays out the pillars of Seattle fashion: Grunge – dressing in the anti-fashion of the 90s alternative rock made famous by Kurt Cobain – and ‘GORP’, which stands for ‘Good Old Raisins and Peanuts’ (or, as it is more popularly known, trail mix). GORP is used by the article to describe the utilitarian, outdoor-focused clothes that have become fashionable in the last half-decade.

Hosts Gee Scott and Ursula Reutin of the Gee and Ursula Show spoke about what they see Seattle fashion as, and what makes Seattleites unlikely fashion icons.

“When I think of style or fashion meccas, I think of New York, London,” Ursula said. “One of the things that is really cool about Seattle is the general feeling that people don’t care that much about style. I love that people have no qualms going thrift store shopping.”

More from Gee and Ursula: Is revealing the identity of undercover cops a freedom of speech issue?

Gee takes a bigger issue with calling Seattle a fashion capital, calling out the grunge aesthetic, often using thrifted, loose-fitting clothes.

“First of all, I think of fall,” Gee said. “I think people dress for it all the time. So I’ll see the usual button-up, that’s kind of open with the t-shirt up underneath and it might be some khaki panels. So here’s the thing about Seattle, and I’m not trying to knock on it, but my biggest problem that I’ve developed over the 20-plus years that I’ve been here is the noncaring. And as long as you aren’t sloppy looking, it’s fine.”

“I completely disagree with you on that,” Producer Andrew “Chef” Lanier said. “It’s just that we don’t realize it’s a lot of money. Look at the average person walking down the streets of Seattle. They got a $200 Patagonia jacket, $200 Danner boots, $300 Arc’teryx pants, $100 prAna shirt, and a $400 Filson Bag. And they can afford it because they work at Microsoft.”

Listen to the Gee and Ursula Show weekday mornings from 9:00 a.m. – 12:00 p.m. on KIRO Newsradio 97.3 FM. Subscribe to the podcast here.

Gee and Ursula Show

Gee and Ursula

L.B. Gilbert

Seattle housing cools as recession fears continue to linger

Seattle has had one of the fastest-growing housing markets in the country as tech giants brought in employees but the market has been cooling
2 days ago
holiday lights...
Gee Scott and Ursula Reutin Show

When is it ok to hang up holiday lights?

"Every time you decorate for Christmas before Thanksgiving, an elf kills a baby reindeer," said Spike O'Neill, guest host of The Gee and Ursula Show.
4 days ago
Gee Scott and Ursula Reutin Show

Gee and Ursula: Railroad strike averted, but at what cost?

The Gee and Ursula Show discussed the possibility of a rail strike and the contract that was forced on the railroad unions.
5 days ago
Gee Scott and Ursula Reutin Show

New crime data shows optimistic outlook for downtown Seattle

"If you were to go downtown, and I would actually suggest that you do, it is a big change. Big change from what we were seeing during the pandemic."
6 days ago
snow days...
Frank Sumrall

Should snow days for schools still exist?

Issaquah schools remained open today, but were delayed two hours Wednesday with buses on snow routes, according to the district.
7 days ago
tree lighting...
Gee Scott and Ursula Reutin Show

Gee and Ursula to host Seattle Holiday Tree Lighting Ceremony

The annual tree lighting ceremony in downtown Seattle this Friday has a new twist: Gee Scott and Ursula Reutin!
14 days ago

Sponsored Articles

Comcast Ready for Business Fund...
Ilona Lohrey | President and CEO, GSBA

GSBA is closing the disparity gap with Ready for Business Fund

GSBA, Comcast, and other partners are working to address disparities in access to financial resources with the Ready for Business fund.

Medicare open enrollment is here and SHIBA can help!

The SHIBA program – part of the Office of the Insurance Commissioner – is ready to help with your Medicare open enrollment decisions.
Lake Washington Windows...

Choosing Best Windows for Your Home

Lake Washington Windows and Doors is a local window dealer offering the exclusive Leak Armor installation.
Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Big Tech made Seattle’s new status as a fashion capital inevitable