DAVE ROSS

Ross: Jeb Bush’s slow jam and Trump’s thinning hair

Jun 18, 2015, 7:02 AM | Updated: 9:01 am

Host Jimmy Fallon, left, speaks and former Governor Jeb Bush, right, appears during “Slow Jam...

Host Jimmy Fallon, left, speaks and former Governor Jeb Bush, right, appears during "Slow Jam the News" on "The Tonight Show Starring Jimmy Fallon," June 16, 2015, in New York. Bush is being featured Tuesday on the "Tonight" show's recurring "slow jam the news" skit with host Fallon. The job requires the former Florida governor to recite lines while Fallon, stylized as a 1970s soul man, offers a double entendre. (Douglas Gorenstein/NBC via AP)

(Douglas Gorenstein/NBC via AP)

The fact checkers are now all over Donald Trump’s kickoff speech.

For example, his lines about no Chevy cars in Japan and no jobs in America turn out to be not precisely true.

But of course, Trump speaks in, shall we say, metaphor. Because he knows rule No. 1 in social media is don’t be boring. And it’s working.

Google showed Trump to be the number one most searched candidate for the past week &#8212 far ahead of Jeb Bush. With the most often-asked question being, “Is Donald Trump a Republican?”

In fact, at his first Q&A in New Hampshire, folks were also wondering about that.

“You can’t be squishy; are you ready to make your positions clear to the people of New Hampshire?” one attendee asked.

Trump responded, “I think the answer to that is pretty obvious.”

But he did directly address one issue when he invited a woman to come up and examine his hair.

“Is that sucker real?” he asked, as she touched his head.

“It’s thin, but real,” she responded.

Pretty good metaphor for the campaign so far, actually.

Social media loved it &#8212 although his Google search ranking was, shall we say, “Trumped” when Jimmy Fallon entered the scene.

“Hello, I’m Governor Jeb Bush and I’d like to slow jam this news,” the Republican candidate said on “The Tonight Show” with Jimmy Fallon.

Slow jamming the news is a common bit on Fallon’s show. His band, The Roots, provides music to back Fallon soulfully reciting recent headlines. And when Bush slow-jammed with Jimmy Fallon &#8212 talk about metaphors.

“I thought long and hard about his decision,” Bush said.

Fallon then jumped in.

“The governor thought long and hard about joining the GOP race. He turned Florida from a limp peninsula to a vital member of the U.S. economy.”

Somewhat undignified, but it did push Bush’s Google search numbers past Trump’s … for about an hour.

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Ross: Jeb Bush’s slow jam and Trump’s thinning hair