DAVE ROSS

The real secret to remembering names

Jun 22, 2012, 2:30 PM | Updated: Jun 24, 2012, 9:23 am

Here’s the real reason you don’t remember names: not because you have a bad memory for names, but because you don’t care.

A professor at Kansas State University this week issued a study pointing out that we remember what we’re interested in and so, unless you’re in a business like sales or politics or teaching where names are important, it’s natural to forget them. And it’s embarrassing! Because a greeting is a social transaction, and if someone remembers your name and you can’t remember theirs it’s like finding yourself at the checkout with an empty wallet.

When this study came out a few days ago I heard people saying this shows that we all need to learn to care more about people, to be more interested in our relationships. Basically saying that people who forget names are rude and should be making an extra effort to remember them.

But may I just say, isn’t this a two way street? How about if the people whose names we’ve been forgetting, would just make an extra effort to be a little more interesting? Maybe the reason we’re not interested is that they’re DULL.

I don’t fault them for this. We can’t ALL be interesting. All I’m saying is – if a person isn’t interesting, why should they expect us to remember their name? Especially with the number of strange names today. You can’t even tell what sex people are anymore.

Hello, my name is Syntax and this is my wife Thesaurus.
Here’s another idea: why not go back to names that describe what you do? Baker. Miller. Cook. You knew immediately who they were. But now you can’t tell. Especially with a name like Dave Ross. No one remembers me. But if I say “Hello, my name is Mr. Radio Voice, how are you?” You can’t forget that! And now we have a relationship.

Dave's Commentary

Dave Ross on KIRO Newsradio 97.3 FM
  • listen to dave rossTune in to KIRO Newsradio weekdays at 5am for Dave Ross on Seattle's Morning News.

Dave Ross

Image: From left, Chris Sullivan, Dave Ross and Colleen O'Brien stand together in the KIRO Newsradi...

MyNorthwest Staff

Dave and Colleen’s final ‘SMN:’ KIRO colleagues, politicians say their goodbyes

"Seattle's Morning News" on KIRO Newsradio will soon have a new sound. On Thursday, Dave Ross and Colleen O'Brien will host their last show together after a decade of co-hosting.

2 years ago

Classical literature on bookshelves. (Photo by Richard Baker / In Pictures via Getty Images)...

Dave Ross

Dave Ross as you’ve never heard him before: ‘I like fat books and I can’t deny’

"This song, inspired by one of my first interviews when I started my talk show, which was Sir Mix-A-Lot," Dave Ross said.

2 years ago

national debt...

Dave Ross

‘Don’t cut a cent:’ Dave Ross on why the national debt never gets under control

The national debt now exceeds $36 trillion, and every president says it has to be under control. And yet, it never is.

2 years ago

voters hormone...

Dave Ross

Ross: Voters weren’t just voting for change, they were voting for a hormone

The more I read the post-election analysis, the more I’m convinced voters weren’t just voting for a change – they were voting for a hormone.

2 years ago

ross o'brien - Seattle's Morning News...

Frank Sumrall

Dave Ross, Colleen O’Brien departing after co-hosting ‘Seattle’s Morning News’ for a decade

Dave Ross and Colleen O'Brien, the co-hosts of "Seattle's Morning News" on KIRO Newsradio are both leaving the show.

2 years ago

election day...

Dave Ross

Dave Ross: Election Day and Decision Day are two separate things

Tomorrow is Election Day – that’s what the calendar says. But there are two problems with the term "Election Day."

2 years ago

The real secret to remembering names