Tacoma’s True Linkswear Relocates HQ to Oakbrook Golf Club in Lakewood

True linkswear, a South Sound-based golf-footwear company founded in 2009, has relocated its headquarters to Lakewood’s Oakbrook Golf Club, a public golf course that True’s co-founders and brothers, Ryan and Jason Moore, bought in 2012.

True created modern golf footwear designed for walking on and off the course and offers other apparel as well for men and women. Its footwear designs emerged from Ryan Moore’s experience as a PGA Tour professional who sought shoes that were more comfortable, a topic he and Jason, who was Ryan’s caddie from 2008-11, often discussed. South Sound Business featured the company and its evolution in 2024.

The roughly 10-mile move follows a Phase 1 renovation of Oakbrook’s clubhouse and brings True’s headquarters together with the course’s pro shop, a new restaurant, and a content studio, turning Oakbrook into a single destination where product innovation, golf culture, and community now intersect, according to a news release. True had been based out of a building on South Steele Street in Tacoma.

Oakbrook, with its tree-lined fairways and mature oaks, opened in 1966 as a private club and remained private for 46 years before the Moore family bought it and opened it to the public in 2013.

Phase 1 of Oakbrook’s project focused on the clubhouse. True overhauled the existing building, bringing in modern touches to elevate the experience. The redesign leans on walnut and natural wood set against black and neutral tones, with unpolished concrete floors, creating a space doubling as a working headquarters, retail shop, content set, and gathering place, the company said.

“We wanted it to feel TRUE the second you walked in — modern, minimal, and comfortable,” True linkswear CEO Jason Moore said in the release. “The puzzle of the project was making that same room work as a headquarters, a working pro shop, a content creation hub, and a place we bring people to hang out, sometimes all in the same week. We weren’t picking between looking good and working hard. We built for both the TRUE needs as well as an improved, all new customer facing experience.”

The renovation included a new dining concept, The Edit Social House, led by Tacoma restaurateur James Padilla, known for his work with A16 and locally at Bar Rosa on Tacoma’s Hilltop. The new restaurant serves wood-fired Neapolitan pizza, elevated fusion comfort food, and cocktails, giving the course a hospitality anchor, according to the release.

Owning Oakbrook gives True a golf course it can use as an extension of its business in its pursuit to continue to revolutionize golf culture. The company plans to shoot product photography and video on site, put on events and regular skins games, and host athletes and ambassadors for same-day content and play on the property — starting with the inaugural Founders Cup next week, the release added.

“Our team can walk out of the office and test and shoot product on an actual golf course, same day, no travel, no permits, no borrowed location,” Moore said. “That changes how fast we can move and how much we can produce. It also means we can fly athletes and ambassadors in, put them on the course, shoot content in the morning, and have them playing a round by afternoon. One trip covers what used to take two. It also gives us a testing ground for how TRUE can not only positively impact local golf culture, but set a precedent for what a modern golf course can look and feel like.”

Moore said the goal is for Oakbrook to function as a full destination rather than a golf course with amenities attached.

“We don’t want Oakbrook to be a golf course that happens to have a shop next to it,” he said. “We want someone to come play nine, eat at The Edit after, wander through the space, shop exclusive product offerings, and leave wanting to come back for more. And this is Phase 1. We’re going to keep adding amenities and features as we go to make this your home away from home.”

A visit to Oakbrook will soon give people the chance to see the latest footwear, apparel, and accessory offerings up close, the release noted, adding the full True flagship retail experience opens to the public in early September, with more information available via an email signup on its website.