$1 million app does little, gets big
Jun 27, 2014, 1:36 PM | Updated: 1:36 pm
An app that only lets you say "Yo" is generating plenty of buzz despite it's simplicity.
A million dollar app called Yo is creating quite a buzz across the web for being a two digit communication tool that only sends ‘Yo’ messages.
You can send “Yo!” to your friends. They can send a “Yo!” back to you. That’s it.
Moshe Hogeg, CEO of Mobli and co-founder of the Yo app, says he never expected it to be one of the top five in the iPhone’s App Store, or to be used by 500,000 people who have sent more than four million Yo notifications, according to Business Insider.
In the past two months it’s even drawn the attention of a few hackers who found a security flaw in the software.
The company behind Yo has attracted $1 million in funding. So what’s the appeal?
Tech expert Greg Stebben told Seattle’s Morning News on KIRO Radio “anytime in today’s digital world you start amassing a large mailing list or a list of phone numbers, that is valuable, whether its millions or billions.”
KIRO Radio’s Colleen O’Brien says this may be the final sign the tech bubble is about to pop. “When people are investing in an app called “Yo,” it might be a warning sign.”
Reporting by Riley Elliott/MyNorthwest.com
