Trulia roles out lead notification tool for agents

Trulia.com announced a new online real estate lead notification system that automatically calls the agent’s mobile phone when consumers leave their phone number, instantly connecting both parties live on a phone call.

Powered by communications provider Twilio, Trulia said agents will receive a text message if they cannot answer the phone or if a consumer did not leave a phone number.

“Using Twilio, we’ve built what we believe to be a one-of-a kind powerful service that gives agents the opportunity to respond quickly to consumers’ inquiries, meet more clients and close more transactions,” said Georg Gerstenfeld, Trulia’s vice president of business services.