Windermere creates builder unit to market new homes

After years of a sluggish building market, new homes are finally going up and the trend is expected to continue. Agents are polishing their new-home marketing skills in preparation of a steady market.

Windermere Real Estate has created a new division, Windermere Builder Solutions – a franchisee of New Home Star – and offers builders and developers marketing, sales, and operational support, Inman News reported.

“For new construction business our agents already have a market share of 25 percent” in their local markets, said O.B. Jacobi, president of Windermere Real Estate.

“What they needed was support in marketing, training, sales techniques, documentation and technology. We picked (New Homes Star) because of their expertise in the field, because of what they have, and, truthfully, the speed of the market. The market is turning and we want to make sure we support our agents” to make the most of it, Jacobi told Inman News.