JASON RANTZ

Burger Review: ‘Impossible Burger’ was impossible to enjoy

May 24, 2019, 10:02 AM | Updated: 11:52 am
Impossible Burger...
(Tom Amato, KTTH)
(Tom Amato, KTTH)

I’m on a mission to find the best burger in the city of Seattle. I travel to various burger joints within city limits and rate the establishment’s most popular burger on a scale of 1-10. Of all the measures I use, taste is most important.

This week I tried something different and went to Blue Moon Burgers on Cap Hill. One of their signature menu items is called, “The Official Burger of Planet Earth,” which is made with the “Impossible Burger.”

Basically, the Impossible Burger patty is a type of plant-based patty that you can substitute for the meat on any burger on their menu. It’s specifically designed to come on “The Official Burger of Planet Earth,” so that’s why I ordered it.

An important thing to note before I jump into my review is that there was definitely a mental block when eating this burger. I had never had a non-meat, plant-based burger before, and was apprehensive in my approach, not knowing what to expect.

Henry’s Tavern (Bellevue) is my favorite burger yet

It’s also important to note that I am not, nor will I ever be, a vegan or vegetarian. This burger may taste different to those who are. But I tried to keep an open mind during consumption for the sake of journalism — burger journalism. So here it goes.

It looks like a poor-man’s burger, so it passes the initial eye-test. Unfortunately, that’s where the comparisons to meat-based burgers end. Don’t be fooled by the ads, the staffers or vegetarian blogs: It does not taste like meat. I can’t emphasize that enough.

It’s a thin patty that’s not exactly crispy, but tough and hardened on the outside. It’s made with a protein called heme. Heme is an essential molecule found in every living plant and animal. Essentially, it’s what gives meat its flavor. It’s made via fermentation of genetically engineered yeast.

I can’t find something comparable, but the closest I can think of is an iron-like taste. Imagine what it would taste like if you were to lick an old, rusty metal pole. I found it odd that every bite seemed to have a different flavor level; some parts were more metallic than others.

It also had a lingering after-taste that I personally couldn’t stand, and was probably the main reason I didn’t finish the burger. In speaking with an employee, he compared it to the taste of suckling pork. I’m not sure I agree with that.

“The Official Burger of Planet Earth” comes with the Impossible Burger patty, mayo, tomato, pickled red onions, lettuce, and a brioche bun. It’s a very wet meal, as the vegetables were drippy and soaked the bun, which somehow held together.

The brioche bun was one of the two highlights of the meal, acting as a savior, and the only part of the burger that was bearable. I wasn’t a fan of the pickled red onions; they looked funny, perhaps more purple than what I was expecting.

One of the cooks told me to order the burger with cheese next time, and if there were to be a next time (there won’t be), I would. The fries were good and helped me make it as far as I did.

In talking with one of the employees — the same one who compared the plant-based burger to suckling pork — he told me that his vegetarian friends hated the burger because it tasted too much like real meat. That makes me wonder: If vegetarians and omnivores dislike the burger, who does like it? And do all veggie burgers taste like this?

“The world of veggie burgers is surprisingly complicated,” Michael Medved, KTTH host and known veggie-burger enthusiast told me.

Medved said there are two questions you have to ask before eating a veggie burger: Is it vegan, or does it have dairy in it? And is it certified kosher — not necessarily in regards to being blessed by a rabbi — but has it been inspected for what it actually contains?

“There’s a great line of veggie burgers that offers a bunch of different products that are delicious,” Medved said. “The line that I like is Morningstar Farms.”

Medved points out they have a number of “Grillers” products, including a “Grillers Prime” that he said tastes like prime rib.

“They have a new product … that’s called the ‘Meat Lovers Vegan Burger,’” Medved said. “That’s actually just about the best veggie burger I’ve found.”

Just like anything else, there’s good and bad plant-based/veggie/vegan burgers out there. While noting that vegans/vegetarians may have a different approach to this burger, I think it’s not worth the $14 you’re spending, which is already expensive.

Biggest strength(s): Bun.

Biggest weakness(s): Iron taste, onions, poor resemblance of meat, blatantly false advertisement, price, surplus of random moisture.

It’s important to note that this burger review isn’t necessarily a reflection of Blue Moon Burgers; it’s a reflection specifically on the Impossible Burger. This plant-based burger doesn’t taste good. Don’t spend money on it. However, make sure you check out the other burgers on Blue Moon’s menu. They have tons of options and something you’re bound to like.

While one can argue it’s unfair to give an official rating, it’s part of my job. “The Official Burger of Planet Earth” gets a 1/10.

What do you think of the Impossible Burger? Are there better plant-based burgers out there? Where should I go next? Tweet me, @NewProducerTom on Twitter.

Past reviews: 8 Oz. Burger (7.5/10), Little Big Burger (8/10), Uneeda Burger (5/10), Li’l Woody’s (7/10), CaliBurger (6/10), ShakeShack (8/10), Red Robin (7/10), BurgerMaster (4/10), Sam’s Tavern (7.5/10), Great State Burger (6.5/10), Zippy’s Giant Burgers (8/10), Red Mill Burgers (7.5,10), Henry’s Tavern in Bellevue (9/10)

Past reviews: 8 OZ. Burger (7.5/10), Little Big Burger (8/10), Uneeda Burger (5/10), Li’l Woody’s (7/10), CaliBurger (6/10), ShakeShack (8/10), Red Robin (7/10), BurgerMaster (4/10), Sam’s Tavern (7.5/10), Great State Burger (6.5/10), Zippy’s Giant Burgers (8/10), Red Mill (7.5/10), Henry’s Tavern (Bellevue) (9/10).

Jason Rantz on AM 770 KTTH
  • listen to jason rantzTune in to AM 770 KTTH weekdays at 3-6pm toThe Jason Rantz Show.

Jason Rantz Show

Jason Rantz

police...
KTTH staff

King County Councilmember calls for the re-funding of police

Fresh off his reelection, King County Councilmember Reagan Dunn is calling for the re-funding of police. But will it pass in a Democrat-led council?
12 days ago
salute...
Jason Rantz

Rantz: WA Democrat’s anti-gun bill banned 21-gun salute, insulting veterans

In last year's anti-gun bill, Democrats ended up banning the 21-gun salute. It is insulting to our veterans. One lawmaker hopes to change it.
13 days ago
Puyallup mall...
KTTH staff

Rantz: No consequences for burglars who set off fireworks in Puyallup mall

At the South Hill Mall in Puyallup las week, there was a bizarre and somewhat brazen burglary attempt in which fireworks were set off as a diversion.
13 days ago
death rate...
Jason Rantz

Rantz: Here’s why WA officials don’t admit COVID death rate is lower than breakthrough case rate

Health officials tout the efficacy of vaccines. They also say virtually nothing about the death rate for unvaccinated COVID patients. Those numbers are nearly identical.
14 days ago
Carmen Best commissioner role...
KTTH staff

Former SPD Chief Carmen Best ‘flattered’ by consideration for NYPD commissioner job

Former SPD Chief Carmen Best spoke to KTTH's Jason Rantz Show to confirm reports that she's in the running for New York's police commissioner role.
14 days ago
homeless hotels...
KTTH staff

Snohomish County Councilmember pushes back against hotels for homeless residents

If you live in Snohomish County, it's possible that you're soon going to have hotels in your neighborhood open up as homeless shelters.
14 days ago

Sponsored Articles

...
Experience Anacortes

Coastal Christmas Celebration Week in Anacortes

With minimal travel time required and every activity under the sun, Anacortes is the perfect vacation spot for all ages.
...

Delayed-Onset PTSD: Signs and Symptoms

Lakeside-Milam Recovery Centers SPONSORED — You’re probably familiar with post-traumatic stress disorder. Often abbreviated as PTSD, this condition is diagnosed when a person experiences a set of symptoms for at least a month after a traumatic event. However, for some people, these issues take longer to develop. This results in a diagnosis of delayed-onset PTSD […]
...

Medicare open enrollment ends Dec. 7. Free unbiased help is here!

Washington State Office of the Insurance Commissioner SPONSORED — Medicare’s Open Enrollment Period, also called the Annual Election Period, is Oct. 15 to Dec. 7. During this time, people enrolled in Medicare can: Switch from Original Medicare to a Medicare Advantage plan and vice versa. Join, drop or switch a Part D prescription drug plan, […]
...

How to Have a Stress-Free Real Estate Experience

The real estate industry has adapted and sellers are taking full advantage of new real estate models. One of which is Every Door Real Estate.
...
IQ Air

How Poor Air Quality Is Affecting Our Future Athletes

You cannot control your child’s breathing environment 100% of the time, but you can make a huge impact.
...
Swedish Health Services

Special Coverage: National Prostate Cancer Awareness Month

There are a wide variety of treatment options available for men with prostate cancer. The most technologically advanced treatment option in the Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform.
Burger Review: ‘Impossible Burger’ was impossible to enjoy