Just what your wrist has been waiting for

“The Apple Watch is the most personal device we have ever created,” said Apple CEO Tim Cook. “It is not just with you – it is on you.”

I have an iPhone in my breast pocket, the earbuds are in my ears, and soon a watch on my wrist. The question isn’t whether Apple will keep coming up with great products, it’s whether we have enough body parts for all of them.

Read more: How does Apple Watch stack up vs rival watches?

“In addition to it being a beautiful object, the Apple Watch is the most advanced time piece ever created,” said Cook.

It had better be. From what I’ve seen, Millennials – the selfie generation – don’t wear watches.

But then time is only a tiny part of what it does.

“It’s a revolutionary new way to connect with others.”

It’s just a high tech friendship band.

But according to Brian Cooley of CNET there are also apps for us Boomers, “Let’s say that the watch is able to figure out that your pulse is trending high and you’ve got a heart condition. Well then the watch can make a very meaningful alert to you to say, ‘I’m bringing it to the front right now and I need you to see this.'”

Apple watch alerts you when your heart rate’s too high! A watch that not only tells the time, but also when you’re about to run out of it!

But even with that CBS Tech consultant Larry Magid isn’t sold. “I didn’t hear anything that convinces me this is a must-have product for the average person. First of all, it only works with iPhone; second of all, starting at $350 it’s expensive; and third of all, it only has one day’s battery life.”

Spoken like a Baby Boomer.

To think, we all used to be so cutting edge with our cassette Walkmans.

Then, there’s the price: $350 for the starter version.

“But they go way up from there,” said Magid. “Especially if you want one of the fancier editions, some of which have gold bands and gold cases.”

But there’s a reason for that.

According to tech analyst and NYU professor Scott Galloway (who you can see all over You Tube narrating power points with his cheek mic,) the Apple Watch isn’t about time – it’s about sex.

Apple, he said, isn’t a tech company so much as a luxury brand. Something people buy to show they have good taste and enhance their dating prospects.

I don’t think that’s going to change Magid’s mind.

“One of the things that concerns me about this watch is that it only has 18-hour battery life,” Magid said. “That will get you through a full day but it means you’ll have to recharge your watch every night. And some people are going to find that annoying.”

Although, if it’s true that sex is the reason people will buy this thing, you’ll be re-charging your watch every night with a friend.

In which case, as they say, its not a bug. It’s a feature.