KIRO NEWSRADIO OPINION

‘It’s eclipsed the Taylor Swift takeover’: Jake, Spike debate Seattle’s biggest-ever event amid massive World Cup turnout

Jul 6, 2026, 3:30 PM | Updated: 3:32 pm

As Seattle gets set to host the men’s FIFA World Cup match between the USA and Belgium, KIRO hosts Jake Skorheim and Spike O’Neill debated whether the event is one of the greatest, most highly anticipated events in the city’s history.

“Big, big, big, big game tonight. Team USA v. Belgium,” Jake said on “The Jake and Spike Show” on KIRO Newsradio. “Lots of fans, lots of people downtown. Even people who aren’t attending the game, lots of people are just going to watch parties.”

“It’s gonna be the biggest crowd in Seattle,” Spike responded. “They say that the World Cup has already eclipsed the Taylor Swift takeover, which has been the biggest cultural event from a numbers perspective in Seattle’s history.”

From Super Bowl parades to Taylor Swift, the hosts sized up the competition

While Seattle has hosted several cultural events with massive foot traffic, Jake believed the city’s Super Bowl parade for the Seattle Seahawks in February was one of the most notable as of late, where nearly one million fans flocked downtown.

“Really? Even more than the Super Bowl parade?” Jake asked.

“Oh yeah, and that’s fair to say,” Spike responded. “We had three-quarters of a million people for the parade, something like that. Zero arrests, but this can be a record-setting day.”

Over the course of Seattle’s history, the city has been home to two Super Bowl parades, with the team’s initial win drawing as many as 800,000 people.

Also on the list is one weekend in July 2023, when global popstar Taylor Swift played back-to-back sold-out shows at Lumen Field, all while the Capitol Hill Block Party, Seafair Torchlight Parade, and Mariners v. Blue Jays series were taking place across the city.

KIRO reporter on the ground describes a city already buzzing

Jake and Spike checked in with KIRO Newsradio reporter Jillian Raftery, who joined live from outside Lumen Field, where thousands of fans had been gathering since the early morning hours.

“I started my day in Pioneer Square, and I could not believe how packed it’s already getting,” Raftery said. “People are coming in from every area. It’s been this way all day. It is beautiful. People are enjoying everything this area has to offer. Everyone is just having a great time.”

“I’m really kind of jealous I don’t get to be down there today,” Spike responded.

Watch the full discussion in the video above.

Listen to “The Jake and Spike Show” weekdays from noon to 3 p.m. on KIRO Newsradio 97.3

Please follow our Community Guidelines

KIRO Newsradio Opinion

teachers pay wa grades...

Charlie Harger

Harger: WA pays teachers top dollar for middling test scores. Maybe we’re grading the wrong thing

Top-tier pay. Record spending. Average results. Why Washington should offer families a real vocational track alongside the traditional college path.

1 hour ago

SEA Airport...

Gee Scott and Ursula Reutin Show

‘Why does every other airport look better than ours?’: Gee calls out SEA as TSA rolls out pre-9/11 gate access at select airports

KIRO host Gee Scott said the new program signals that airport security is about to get a lot faster.

2 hours ago

Jeep...

Jake Skorheim and Spike O'Neill Show

‘You’re driving these stupid little ducks around’: Jake pleads with Jeep owners to clear the dash during massive recall

Chrysler is recalling Jeep Grand Cherokees, and host Jake Skorheim said it's the perfect excuse for owners to finally deal with their rubber ducks.

1 day ago

downtown seattle (2)...

John Curley Show

‘We are the Cape Canaveral of launching task forces’: KIRO hosts reacts as study exposes Seattle’s big tech dependency

A new independent economic assessment of Seattle's finances arrived this week, and the city's response drew immediate ridicule from Mike Lewis.

1 day ago

premium...

Gee Scott and Ursula Reutin Show

‘Put yourself in someone’s house’: Gee connects Washington’s 22% premium spike to rising homelessness

Health insurance premiums for Washingtonians are about to soar. The state insurance commissioner approved a 22.2% rate increase for individual health plans

1 day ago

washington tariffs...

John Curley Show

‘Fighting with the Canadians about dumb stuff’: KIRO host says trade war has already cost WA $7.1 billion

As Washington bars brace for a ban on Canadian alcohol, Mike Lewis delivered a blunt assessment of the spiraling U.S.-Canada trade war.

2 days ago

‘It’s eclipsed the Taylor Swift takeover’: Jake, Spike debate Seattle’s biggest-ever event amid massive World Cup turnout