Zulily back from the dead? The latest on the Seattle-based company’s comeback

It appears the end of Seattle-based online retailer Zulily may not have been the end after all.

A social media post from the company Wednesday hinted at its rebirth.

“The only purple that saves you money. Coming soon,” wrote Zulily.

The only purple that saves you money. Coming soon. 💜

— Zulily (@zulily) March 7, 2024

Clicking on Zulily’s website reveals the same “coming soon” message.

Beyond (what become of Bed Bath & Beyond and Overstock when they joined together) announced its $4.5 million purchase of Zulily on Thursday, according to a press release.

“Zulily, in combination with our legacy brand, Overstock, will provide our vendors multiple outlets that, not only meet customers at various price points but also offer an additional outlet to improve their inventory turns and financial performance,” Marcus Lemonis said in a statement as part of the news release.

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Lemonis is the executive chairman of Beyond, the chairman and CEO of Camping World Holdings and star of CNBC’s reality show “The Profit.”

In an interview with GeekWire Thursday, Lemonis said bring back what helped Zulily blossom in its early days as “a flash sales leader that focused on women and moms.”

“The flash sale, get-it-before-it-runs-out model — that’s how it will be rebirthed,” Lemonis told Geekwire.

Lemonis also authored a social media post about the return of Zulily this week.

“The only purple that saves you money” $BYON @zulily pic.twitter.com/zqHjJBsRey

— Marcus Lemonis (@marcuslemonis) March 6, 2024

Zulily’s website will be up and running by the end of the second quarter of 2024, Beyond’s press statement reads.

Looking more at Zulily

At the end of December, Zulily announced it was closing and going into liquidation.

“Given the challenging business environment in which Zulily operated and the corresponding financial instability, Zulily decided to take immediate and swift action,” wrote a notice, signed by Ryan Baker, the Vice President at Douglas Wilson Companies which handled the receivership for Zulily.

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Zulily, founded in 2010, catered to families with young children.

In 2019, the company replaced Xbox as the Seattle Sounders jersey sponsor. The sponsorship then went to Providence in 2023 as Zulily started to falter.

The company eventually transferred all its assets into an assignment for the benefit of creditors, instead of declaring bankruptcy.

Julia Dallas is a content editor at MyNorthwest. You can read her stories here. Follow Julia on X, formerly known as Twitter, here and email her here.