Former Chief's PR Masterclass Before the Axe Fell
The day after a gang-related mass shooting at the Bite of Seattle, Police Chief Shon Barnes stepped up to the podium and delivered a PR masterclass. He owned the tough questions, found emotional common ground, and pivoted criticism into a call to action.
Then… the mayor asked him to resign.
But the spin move? Still textbook. This week, Luke Duecy breaks down exactly how Barnes did it — and why it worked even when his job didn't.
